404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 15 May 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
How she strategically re-invested revenue from side hustling into her businesses
How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs

Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
Elle Olivia Website: https://shopelleolivia.com/
Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
Sugarfina: https://www.sugarfina.com/
Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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Announcements

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Guest Social Media Info

Marty’s Instagram: https://www.instagram.com/martytmcdonald/
Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:08.0	from Passion Project to Profitable Business. And I'm your host, Nakela Matthew Zakome.
0:13.8	So let's get started. Hey, welcome welcome back to Side Hustle Pro Podcast. It's Nakela here and today I am joined by a truly inspirational figure, Marty McDonald, the founder of Boss Women Media and L. Olivia.
0:37.0	Marty is not just an entrepreneur, she is what I would call a visionary.
0:41.4	After an 11-year stint in corporate America, working with
0:44.7	various Fortune 500 companies, Marty took a brave leap towards her dream of
0:49.8	creating a meaningful impact. She founded Boss Women Media, a dynamic platform dedicated to empowering women
0:58.0	through networking workshops and events like the multi-city Black Girl Magic Tour and the annual Boss Woman of the Year
1:06.0	summit. But Marty didn't stop there. Drawing from personal challenges during her pregnancy,
1:12.1	she recently launched L. Olivia, a
1:14.3	children's wear brand that champions representation and advocacy for girls up to
1:19.2	age five. The brand has gained traction and is now featured in over 400 target locations
1:27.1	nationwide and in today's episode Marty shares her journey from the corporate world to becoming a beacon of change and empowerment.
1:37.0	She also shares the challenges she's faced, the triumphs she's celebrated, and her continuous mission to inspire women to
1:46.3	chase their dreams without fear. Let's get right into it. So Marty, welcome, welcome to the guest chair. Thank you for being here.
1:59.0	Thank you so much for having me. What an honor.
2:03.2	Oh my gosh, it's an honor to speak to you as well.
2:06.2	The founder of Boss Women Media, I have seen so much of your brand before I really knew who you were so that's a testament to the
2:15.7	brand that you have built but tell me a little bit more about how this all got
2:21.3	started you describe yourself I've heard you describe yourself as a
2:25.6	corporate queen turned side hustler, turn entrepreneur. Let's hear about the corporate queen.
2:31.5	It feels like that was forever ago.
	...

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