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The EntreLeadership Podcast

#403: Stories That Scale with Casey Graham

The EntreLeadership Podcast

Ramsey Network

Entrepreneurship, Business, Management

4.74.1K Ratings

🗓️ 30 November 2020

⏱️ 74 minutes

🧾️ Download transcript

Summary

Businesses put a lot of energy into the chase—you know, wooing and winning over potential customers with emails, paid ads and fancy landing pages. They work hard toward that sweet moment of victory when their customers finally decide to purchase. But then what? That’s where a lot of businesses fall short. They’re really good at acquiring customers, but not so good at keeping them and making them come back for more. Sound like you? You’re in luck. Customer service pro and co-founder of Gravy, Casey Graham, gives us the inside scoop on what really makes customers stick around: doing unscalable things. No, seriously. He deep dives into how getting personal (and going above and beyond) for just one paying customer can help you reach, and keep, thousands more. entreleadership.com/podcast Gravy's website UserTesting’s website FullStory's website EveryDollar budgeting app Gravy Core Values - Does & Doesn't Mean PDF How to Create Core Values Review this episode for a chance to win a $25 Amazon gift card Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

Transcript

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0:00.0

Hey, if you like me and you came from the world of sales and marketing, first of all,

0:08.7

I love you.

0:09.9

You're my kind of people.

0:11.2

And oftentimes, business owners started out in sales and marketing and got good at bringing

0:16.6

him revenue and then we picked up the other responsibilities of the business.

0:19.5

But the double-edged sword here is that if you're wired like that, we're always gravitating

0:25.0

towards all of our energy going into getting more customers.

0:31.0

And there's nothing wrong with that.

0:32.2

But the problem is, if you forget that once you have those customers, you actually got

0:37.5

to take care of them, well then, you got real problems.

0:41.7

From the Ramsey Network, this is the Entry Leadership Podcast where we help business leaders

0:45.7

grow themselves, their teams and their profits.

0:48.0

I'm your host, Daniel Tardy and my guest today is Casey Graham.

0:51.6

Casey's the CEO of a company called Gravy, maybe you've heard of them.

0:55.1

We probably have because, well, they sponsor this podcast.

0:58.0

We've been telling you about them.

0:59.2

These guys are our friends.

1:00.4

They're good people.

1:01.4

And well, they share the vision of helping business owners win.

1:04.5

That's what we're all about here.

1:05.9

And Casey's built an entire company around that one principle that if you will show up and

1:10.9

love your customers after they become a customer, that creates a winning business.

...

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