4.8 • 27.5K Ratings
🗓️ 24 June 2020
⏱️ 34 minutes
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0:00.0 | This is 99% Invisible. I'm Roman Mars. |
0:06.4 | One of the cool parts about moving to a new city or a new state or a new country is that you |
0:11.2 | notice all these fascinating things about a place that are just normal for people who have been |
0:16.3 | there a long time. When Chris Carlier moved from England to Japan in 2002, there was one thing |
0:22.3 | that really stood out to him. I think a lot of Japanese people go about their day and they don't |
0:28.7 | really pay any attention to the the mascots that are everywhere. The mascots. Real-world, |
0:34.6 | life-size character costumes with sweaty actors inside. Most people ignore them but I always found |
0:42.0 | them really fascinating. Here in the US, mascots are used to pump up crowds at sporting events or |
0:48.0 | traumatized generations of children at Chuck E. Cheese. But in Japan, it's different. There are |
0:53.3 | mascots for towns, aquariums, prisons. Sometimes I just go to the dentist and the dentist has the |
0:59.0 | right mascot. There are mascots that tell people not to litter or remind them to stay quiet on the |
1:04.0 | train. Everything has a mascot and anything can be a mascot. There's an anthropomorphized bare |
1:10.7 | mascot. There's an anthropomorphized melon mascot. There's an anthropomorphized bear whose head |
1:16.8 | is made out of a melon. His name is Melon Kuma and he's the mascot of a region known for both |
1:22.5 | its bears and its melons. And so, as Carlier adjusted to his new life in Tokyo, he started |
1:29.3 | snapping photos of all these mascots he was coming across. I just realized one day I had like |
1:35.4 | hundreds of pictures of mascots so I started putting them online. Carlier's hobby has since morphed |
1:41.2 | into a wildly popular Twitter account called Mondo mascots and if you were to build a Twitter |
1:46.3 | account in a lab, you could not concoct a more Vivian Lay set of content than this Twitter account. |
1:52.8 | Yeah, it's one of my favorite things on the internet. That's producer Vivian Lay. Twitter has been a |
1:59.2 | roller coaster ride of emotions for the past few months so it's a real treat to see a picture |
2:03.8 | of a manatee with a pompadour made out of cabbage. Usually these costume mascots are out interacting |
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