You're listening to the Heart and Hustle podcast. We are your hosts,

Evie McCloud and Lindsay Roman. Welcome back to another episode and another day friend.

We are so excited to dive in to another episode on marketing, but this one we're coming out with a bit of a twist.

So if you have questions or want to hear our spicy takes on just kind of the curated marketing kind of the concept of

fake it till you make it stay you got to listen to this episode it's gonna be so

good yeah we are basically having a girl chat on the fake it or to make it

principle and what part of that is ethical and what part of that goes like into the like oh you're just adding to the highlight reel and you're just like ruining, you know, social media and making it even more fake.

You're giving like a deceptive perception of, you know, whatever.

It's like, right, but also we utilize fake until you make A Lot, and we really believe that it is powerful for business owners to put forth a good presence.

And we're gonna unpack all of this this we're being a little vague right now.

Because we're going to save the juicies to the episode.

It is a good episode. You do not want to miss this.

Buckle up and get ready for some tea, some marketing filled tea.

Let's dive in.

This is Lindsay.

I want to share a vulnerable moment with you.

Years ago, before I launched my first preset pack,

something that genuinely held me back from doing it for way too long was the technical back

end of how to do it. Like I know we all know that e-commerce is a brilliant way to

grow and diversify our business but you know whether you're a photographer

wanting to sell presets like me or a hormone health coach wanting to sell cookbooks or honestly literally anybody wanting to sell a physical or digital product online

knowing what platform to sell on is huge right so that's why when I started first selling my

...