40: Taking Blogging to the Next Level with Kate McKibbin

She Means Business Show

Carrie Green

Entrepreneurship, Business, Marketing

4.9 • 656 Ratings

🗓️ 30 November 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you are an online entrepreneur, you probably have a blog and you're probably wondering how to make it a meaningful, profitable part of your business. Today on the show, we get to go behind the scenes of how Kate McKibbin, the founder of Secret Bloggers' Business, got into the world of blogging and created amazing success with it. In fact, she grew her first blog, Drop Dead Gorgeous Daily, to over 500,000 readers a month, with multiple 6-figure revenue and 5 people on staff!

I'm so excited to share this interview with you because blogging can be such a powerful way to connect with your audience on a personal level. Gone are the days when people could have a nice, shiny website and just hide behind it. People want to connect and engage with the YOU, not just your business, and blogging can play a huge role in that.

Be sure to leave a comment below with your biggest takeaway from this episode to be in with a chance of winning Kate's course "Start Your Blog with a Bang" - a launch plan for people who know that they want to make their blog a business.

[Tweet "Success is created by people who take action to figure it out. - #SheMeansBusinessPodcast"]

YOU WILL LEARN...

How and why she started her blog in 2007
Why building a business today is about building a community of like-minded people
Why she decided to close down her initial blog
How she transitioned from making money with advertisers to making money selling online courses
Her biggest advice for people who want to use blogging in their business (has to do with quality over quantity)
How to stand out in a sea of content and find your audience with your blog
Her tips on outsourcing

RESOURCES MENTIONED...

Transcript

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0:00.0	Hello and welcome to She Means Business. I'm Carrie Green, the founder of the female
0:06.3	entrepreneur association and author of She Means Business, turn your ideas into reality and become a
0:12.6	wildly successful entrepreneur. Every week I'm going to be bringing you two new podcast episodes.
0:18.5	One will be a message from the book, and the other will be an inspiring
0:21.5	interview going behind the scenes with an amazing entrepreneur. If you've not yet ordered a copy of
0:26.9	She Means Business yet, make sure you go and get one so you can access all of the amazing bonuses I've
0:32.4	created to help you build a successful business. You can find out more over at she means businessbook.com.
0:39.5	Also, I want to give a massive thank you to Animoto for sponsoring She Means Business.
0:44.4	Animoto makes it easy for anyone, especially entrepreneurs and small business owners, to literally
0:49.4	drag and drop their way to professional looking marketing videos in minutes to promote their business
0:54.8	on social media. I absolutely love them and think you will too. To learn more and check out
1:00.4	their free trial, visit their website at annemoto.com forward slash business. Okay, so are you
1:07.3	ready to build a wildly successful business? Let's begin. Hello, welcome back to
1:14.6	another episode of She Me's Business. In this episode, I was joined by the lovely Kate McKibbon.
1:19.4	She's the founder of the secret blog of the business. And in this episode, she talks all about
1:23.4	how she built her first blog to have over half a million monthly readers and her tips for how
1:28.3	anyone can build a successful blog. Enjoy this episode and listen to the end to find out how you can
1:33.0	be in with a chance of winning Kate's course called Start Your Blog with a Bank. Kate is so good
1:39.0	to have you here. Welcome to the She Means Business Podcast. Oh, thank you so much for having me.
1:43.5	I'm very, very excited to be here.
1:45.2	I am so excited to talk to you all about your business and how you've grown it.
1:49.1	You've had so much success with creating a blog.
	...

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