40 Speaking Lessons from 400 Episodes: Part I

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 28 June 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

After 400 episodes, it’s a time to celebrate!

We’re doing a rewind and sharing 40 Speaking Lessons from 400 Episodes in this new series of The Speaker Lab Podcast.

It’s a privilege to look at where we’ve been and what we’ve learned over the years. Week by week we’ll unpack some of the finest lessons learned through personal experience and conversations with our awesome guests.

For Episode 400, our very own Grant Baldwin is joined by Director of Student Success, Maryalice Goldsmith to reveal the first 10 of 40 lessons. Each lesson is unique and applies to various components of building your speaking business. No one lesson is more important than the other, but rather together make up a collection of insight and wisdom from those who have gone before us in their own journey to the stage.

Get out your notebook! Whether you’re new to the industry or ready for a refresh, these lessons will stand the test of time and help you take your speaking business to the next level.

Here are 10 key lessons to help you become a better speaker:

Be a steakhouse & not a buffet
Be clear on your goals for speaking
Your best marketing is a great talk
Be proactive (not reactive) in your marketing efforts
Very little of running a speaking business actually involves speaking
No one can sell you better than you
Your marketing materials matter
Have a long-term perspective
When building beyond the stage, you can’t do it all
This is simple, but not easy

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:49.3	Hey, what's up, friends? Grant Baldwin here. So glad to have it here with us today for episode
0:53.2	400 of the Speakelab podcast. Yes, that is right. So glad to have it here with us today for episode 400 of
0:55.2	this big lab podcast. Yes, that is right. I can't believe it. 400 episodes. It has been an absolute
0:59.9	blast to be in this space with you for so long. We are thrilled today to launch a new series called
1:05.5	40 speaking lessons from 400 episodes. Crazy, right? So for this monumental episode of the show, I'm going to be
1:13.3	joined by my friend and colleague Mary Alice Goldsmith, who serves as the director of student
1:17.1	success here at the speak lab. And together, what we're going to be doing is unpacking the
1:21.0	first 10 lessons and rewinding to some of the more foundational must-haves that you need to get
1:27.1	started on your journey to the
1:28.5	stage. It has been such a privilege to come alongside our students and step into the work that
1:32.9	they are doing to build successful businesses. And so the lessons that we're going to be sharing
1:36.8	have really stood the test of time. Together, we really want to highlight the moving parts of building
1:41.5	a sustainable and thriving career as a speaker. Believe it or not,
	...

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