#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 13 November 2018
⏱️ 52 minutes
🧾️ Download transcript
Summary
Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we're breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.
Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. We've got you covered in this episode with several actionable takeaways!
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Get ready for episode number 40 with Mike Satterfield of RBR Wholesale and Original Cowgirl |
| 0:05.6 | Clothing Company. |
| 0:11.4 | Let's talk about your business, strategy, and the juicy details of what actually |
| 0:15.7 | works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. How do we scale your company and do it with the balance and the happiness that we all seek? Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:46.8 | Hey guys, I hope you have a notebook ready for this week's podcast episode because we're visiting with someone today who I value his opinion and insight so much in this industry. |
| 0:52.0 | He's seen it for a number of years from so many different angles. |
| 0:55.6 | Today, Mike Satterfield and I are going to talk about a big topic that's impacting not only |
| 1:01.3 | wholesale brands and makers, but also boutiques inside of our industry. And that's the topic of |
| 1:07.4 | copyright issues, trademark infringement, and licensing agreements. We're going to talk |
| 1:12.0 | about what you need to know as a wholesale brand, but also as a boutique owner carrying original |
| 1:17.2 | work from these wholesale brands. We're also going to talk about what it means to have a licensing |
| 1:22.3 | agreement so that you can carry branded merchandise, like big company names and logos, college sports teams, you name it, |
| 1:30.3 | because there's a lot of misconceptions out there in the industry. Then we're going to dive |
| 1:34.0 | into something that I'm not sure many people know about Mike, and that is that Mike has a double |
| 1:39.1 | life, if we can call it a double life, as an influencer. And he's an influencer in the automotive industry now if |
| 1:46.5 | you follow his account the gentleman racer you're going to see all kinds of cool experiences |
| 1:52.7 | fast cars and everything you need to know about what's trending in automotive so mike's going to |
| 1:58.9 | take us behind the scenes as an influencer and talk about the |
| 2:02.1 | contracts that he has in place, how to value ROI when you're working with an influencer, |
| 2:07.4 | and what's the best way to go about finding an influencer to work with in your business? |
| 2:12.0 | He'll also let us know what it's been like at RBR Wholesale and Original Cowgirl as people |
| 2:16.5 | have reached out to their company |
... |
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