40: Building a Global Luxury Watch Brand - With Giles English, Founder and CEO of Bremont Watches

Money Maze Podcast

Business, Investing, Management, News, Business News

4.8 • 216 Ratings

🗓️ 13 July 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

When we talk of luxury watches we typically think of Switzerland with its quality engineering and dominant market position, apparently illustrating the economist David Riccardo’s theory of comparative advantage.

Yet in this conversation, we learn that at the turn of the last century, Britain was producing 200,000 watches a year, around half the worldwide output and that Rolex was founded in London in 1905.

Giles English talks about the plane accident that killed his Father and almost took his brother’s life as well, yet how the tragedy proved the inspiration to build a luxury watch brand, which can compete with the best.

After describing the history of British watch making, with some fascinating anecdotes, Giles explains how he and his Brother Nick have approached the two components; building a state of the art watch making capability & developing a luxury brand.

Giles describes the engineering challenges involved, the technical aspects of precision engineering, and why seeing the Bremont collections can be a lightbulb moment for collectors

He talks about the collaborations and collections with Jaguar, Concorde, Stephen Hawking and Bletchley Park to name a few, and their vision for the future. He also talks about competing with the deep-pocketed luxury brand groups and the approach to establishing long-term financing as they expand into Asia and the US.

Transcript

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0:00.0	Welcome to the Money Maze podcast. I'm Simon Brewer and Will Campion and I have created this show to explore and unravel some of the mysteries surrounding the investment business.
0:19.2	We hope through direct and insightful interviews with
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1:01.0	We're delighted to have Schroeder's as a sponsor and corporate partner. Shroder's is a global investment and wealth manager, with a purpose to provide excellent investment performance to clients
1:12.1	through active investment management. By serving institutions and individuals worldwide,
1:18.5	Schroeder serves wider society. Channeling capital into sustainable and durable businesses
1:24.1	accelerates positive change in the world. Funding the future is a privilege.
1:29.4	Schroeder's use it wisely and responsibly. As we know, capital is at risk with investing.
1:35.9	A word on our other sponsor, Bramont, an award-winning British company that produces beautifully
1:41.2	engineered chronometers, designed to appeal to those who share the passion
1:45.7	and appreciation of the innovation and mastery
1:49.1	behind a beautiful mechanical wristwatch,
1:51.7	brought to you by our title partner,
1:53.9	the luxury British watchmaker, Vermont.
1:58.0	When we talk of luxury watches,
2:00.7	we think Switzerland, quality engineering, specialisation,
2:04.5	dominant market position, apparently illustrating the economist David Ricardo's theory
	...

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