This is the playbook, Dave Meltzer here live at the win in the blue wire studios in the lobby of the win with entrepreneurs, the playbook and I have a true entrepreneur, an entrepreneur who has changed my life.

Dan Clitzner is here.

He is the founder of one of my favorite toys ever, the bop it and also kid group and Dan, first of all, welcome to the playbook.

Thank you, David.

It is such a pleasure to be here.

You know, I get accused of having the best job in the world.

Maybe one of the most entertaining fun jobs is I've evolved from a sports agent, one of the most sports agencies, the sports marketing, going to all these great sporting events.

But I just have to tell you, you know, one of my friends invented a pictionaire and I'm like, man, if I could just have invented a cool toy or a cool game.

But there is a pictionaire is great, but the bop it, how did that idea evolve?

Because, you know, it's really hard to take an idea and make it as big as the bop it.

Well, it was like many stories of inventions and many of the things I've done, I've had many successes.

I've had lots more failures and most of the successors came from failures and bop it is one of those.

It came from an idea that was originally a new type of TV remote called the channel bopper that you were, I had this idea that kids what should be more active when they're changing channels so they would bop this thing on the counter to change channel up, turn it around bop for channel down volume was twist and pull was on off it actually started as a TV remote.

And I pitched it and pitched it failed nobody wanted it and eventually pivoted and turned it into a game.

And if you think about it, it started as something for kids to control a TV and it ended up as a game that controlled kids.

It's amazing how the universe works. Now, a lot of people ask me, how do we pivot?

You know when it's time to make that change and you know, you can't solve a problem in the same consciousness it's created.

When was the point where you said, wait a second, this is wrong. Let me try to figure out a different way to use a great idea.

Well, first I think you have to have this feeling like this idea is worth holding on to not to just, you need to disregard or discard a lot of ideas.

The point at this came from the pivot point was really from something I called relentless listening.

Everything someone says in a meeting means something even if you don't think of it at the time at the time someone said maybe it's not a remote in one of these pitch meetings and I thought they were crazy of course it's a remote that's the whole idea.

And later it sort of sunk in I did absorb it and it came about from a someone else another toy company wanted a new innovative electronic game with a screen and I actually took this product and said maybe that TV remote isn't a remote it is it is a game.

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