4 Simple Ways to Sex The Heck Out of Your Marketing And Sales Process [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 14 December 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most people’s pitch, offer or sales process is boring and vanilla and the same as everyone else’s. So what are you doing to stand out? In today’s episode, Rob brings you 4-simple ways for you to sex the heck out of your marketing and sales process and super-charge your brand and influence. Learn how to use scarcity and urgency in your sales, marketing and advertising to drive more sales and grow your business. KEY TAKEAWAYS First - How can you make your course or your product the first! Is the first in the market or too the market? If you think carefully about your product or service you can implement an element of first to your audience. Last - People either want to be the first to get something the last. You can tap into the FOMO (fear of missing out) to market this. Marketing around this creates a sense of urgency and scarcity. Only - Can you be the only provider of your product or service in your market or area? New - When something is brand new they want it more. It’s fresh, exciting and could fix their pains and problems. Ask yourself: what can you offer that’s new that serves your clients? BEST MOMENTS “Don’t claim to be the first when you’re not” “People want to be either the first to something or the last to receive something” “You can re-package the new” “These will work if you’re honest and don’t use them for manipulation” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Welcome to the disruptive entrepreneur podcast.
0:05.0	What does the word disruptive mean to you?
0:07.0	It means going beyond the ordinary, going beyond the status quo.
0:10.0	Not thinking in the conventional way, not just sort of following the herd
0:13.8	disruptive means taking things up you know
0:16.2	Disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way
0:21.8	Shake up an awakening.
0:23.0	Quality will take care of itself
0:25.0	and you'll go for being disruptive but also profitable.
0:28.0	When you use your reservoir of talent,
0:30.0	when you love what you do, then you disrupt.
0:32.0	Mix it up, change it up and dominate and now your
0:35.0	host eight times best-selling author and double world record holder
0:39.5	Rob Moore. Hi it's Rob I've got four simple ways for you to sex the heck out of your marketing,
0:48.0	your sales process, your branding, your personal brand and influence, most people's marketing or pitch or offer or process,
0:58.0	is just so boring, vanilla or the same as everyone else or trying to use concepts such as scarcity and urgency in the way that everybody else does like I've only got seven places left you've got to do it now and no one believes that stuff.
1:11.0	So I've got four things that are really simple to remember and to you. believes that you can
1:15.0	you can implement into your sales and marketing
1:18.0	which I think will revolutionize it.
1:19.8	Caviat, these work as long as you're honest and ethical with them. Don't use them for
1:24.0	manipulative games. I'm going to assume that you wouldn't do that. So here you go.
1:28.0	So the four concepts are first, last, only, and new. How can you make your course or product the first?
	...

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