All right guys, welcome back to the podcast. We got an awesome episode with cat Cole and Bryce is going to learn all about how to scale his energy drink and build a big, big CPG company. Bryce, what you got for us.

Super excited for this episode, honestly, mainly because it's promoting my energy during any energy. We have some pretty big guests coming on in the future. We just did one with Mark Cuban. We hit number nine globally first day of the podcast. That's freaking insane. Number one in business. So we can't thank you guys enough for all the support. But as I was saying, we're going to have big guests on in the future. One not so big Josh Richards. Come on in co founder of any energy. Oh.

Dope into thank you. Yeah, no problem. Yeah, that's important. No, no, no, no. Yeah, just co founded your energy drink.

It gets like super serious. Like shut up. Yeah. Before we get into today's podcast, it's actually sponsored my first sponsor. I don't even know. I'm not even brand friendly. I don't even get sponsors. So huge shout out to block five.

Um, pomp is a huge cryptocurrency guy. I'm actually looking, uh, I'm looking near in the future to buy some Bitcoin. I'm going to buy one Bitcoin because I mean, pumps a Bitcoin. God, we're going to have some Bitcoin prodigies on on this podcast. So I would only make sense if I had a Bitcoin.

Guys, today's sponsor is block five. Go check them out. You can go to blockfi.com slash price B L O C K F I dot com slash price. You can earn up to 8.6% interest in their interest bearing account. I'm an investor in the company. I sit on the board of directors. They're awesome. I keep a bunch of crypto there. Go check out block five.com slash price. And let's get into this episode.

Pump, don't also forget that when you open a new account, you get a $25 bonus. As soon as you you sign up for block five. That's pretty sick too as well. Block five.com slash price block five.com slash price. Do it. Go there. All right. You can stop the podcast right now to go there. We're pumped today to be able to learn more about what we can do to evolve our company and how we can keep growing out any energy.

So everyone listening right now you guys grab your popcorn, sit back. If you're in a car, don't crash. Put your seatbelt on. Put your seatbelt on and let's learn some shit. Yeah, learn how to build a company with us. Yeah, seriously, even if you don't have the numbers, this is actually really good information for everybody to learn.

My name is Evan Burns. I'm one of the co founders of Annie. My background is I started a website called Odyssey in college, which is one of the largest college media websites out there now. I've done brand deals with major outlets like Procter and Gamble and Red Bull and whatnot. Also co own a alcohol company called the finish long drink with a few celebrities like Miles Teller.

The actor DJ Khaigo, who's obviously a really really famous global DJ and really gotten to more of the CPG space. So I met met Bryson Josh several years ago through a mutual friend Michael Groen. And when they said that, you know, look, we want to think about creating energy drink. We use some of that long drink experience and got into the world of thinking about how to make Annie.

Hi, everyone. I'm Swan Sid and I lead marketing for Annie in the past decade. I've spent most of it on digital transformation leading global digital marketing for Nike Revlon Elizabeth Arden and ST Lotter right now. I set on a couple of public company boards as well as work with the VCs and private equity companies on spotting new trends and new companies.

And this is one of the best ones I find so far.

All right, so Kat, why don't you just tell us kind of two or three minutes on your background and so the boys can hear how you basically built your career and got to the position being the president CEO of Focus Brands.

Yeah, what's up guys? I'm Cat Cole, CEO of president of focus a little over four million in global product sales. We have seven brands. Antions, Cinebon, Carvelle, most Southwest grill, Jamba formerly known as Jamba Juice.

McAllister's Deli and Schlatsky's around 60 countries around the world, 7,000 franchise locations, another 100,000 points of retail distribution over 100 CPG skews that themselves do about a billion five in total sales from the brands that we own we grow by acquisition.

So we find restaurant brands that are franchised acquire them apply our expertise and branding, franchising licensing, manufacturing, e-commerce, all of that and help those brands maintain or grow their relevance and scale around the world.

So before this, I was global president of the licensing division, which was manufacturing and consumer products and then president of Cinebon turning the brand around out of the recession from 2010 to 2014.

So that I was an executive at Hooters, I started as a hooters girl and worked my way up to being an executive of the company doing 800 million in revenue when I was 26 helped grow the brand around the world, learned so much there about branding and vertical integration.

And so that's the that's the background and my side hustle is I speak and mentor and advise founders and companies on everything related to high growth and leadership.

So guys, the reason why I wanted to bring cat on is because you guys obviously are building a CPG product here with any energy, right? We're going to get to that story in a second, but also I think one of the unique aspects of cat's career is very early on in her career when she was literally early 20s, she was given a bunch of responsibilities, she was opening restaurants at Hooters, she was kind of doing international expansion and building these global businesses.

And so I think what you guys aspire to do is very similar to what she's already done. And so let's start maybe with you guys giving the story of how any energy came together and then we'll get into some questions as to maybe how she can help you guys actually build this business.

So when when I met Josh was who I actually met first before Bryce, it was through our friend Michael Green, who I think actually organized his podcast coming together.

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