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Real Estate Training & Coaching School

4 Deadly Deal Killing Mistakes Agents Often Make

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 19 October 2023

⏱️ 38 minutes

🧾️ Download transcript

Summary

Negotiating has become more complicated now that the market has shifted.  Currently, there's a mixture of homes that are selling quickly, with competing offers, as well as homes that are taking longer to sell, with perhaps only one offer. This means you've got to sharpen your skills if you want to win every time!   Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com Mistake #1:   Lack of Communication from both the Buyer's Agent and the Listing Agent. If you want to win, you need a meeting of the minds. The definition of negotiation is the reaching of a mutual agreement that all parties are satisfied with. You have to actually talk to each other to make this happen! Example 1: Listing agents, if you want to receive offers that are easy to say 'yes' to, put the desired terms into the agent-to-agent comments in the MLS, and/or actually call all those buyers' agents back who haunt you looking for the details that will help them win! REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris Example 2: Buyers agents: actually read all comments in the MLS and counsel your buyers to comply with as many of the terms as possible, if they intend to actually win!   If there are comments, you must find the listing agent and ask them, other than price, what will it take to win? Does the seller want a specific closing date or a lease back, or to keep the fancy chandelier? Find out and see if you can deliver a contract they'll accept. Mistake #2:   No lender's letter or proof of cash, a weak lender's letter, or a boilerplate letter.  If your buyer has financing, their lender's letter needs to show ideally that they are loan-committed, or at least pre-approved. It needs to state that their ratios, credit, employment, and downpayment are all adequate and verified. Additionally, the lender should call the listing agent and 'vouch' for the buyer's ability to close. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 *If you are a Premier Coaching Member, simply use your 'ultimate addendum' to avoid this mistake! Mistake #3:   Not being specific about the seller's concessions. This ranges from asking for a specific type of home warranty for a specific price, to asking for thousands of dollars towards buyer's closing costs.   The first issue is easy. Check the box on the offer stating the buyer wants a home warranty, then state which warranty, that it's for one year, and will cost $X.   The second issue is more tricky. If you're asking for the seller to contribute $5,000 towards buyers closing costs, state (after speaking with your buyer and their lender), what those funds will go to. Buying down the interest rate, and paying prepaid costs like taxes, homeowners insurance, and prepaid HOA deposits are all appropriate. Ask for a good-faith estimate so you can be specific. Note: some lenders will inflate costs when they know the seller is contributing thousands to the deal.   Failure to be careful when you're dealing with dollars will almost always bite you in the butt prior to closing and guess who's going to pay the price if there's confusion!

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. Welcome back. Today we're talking about the four deadly deal killing mistakes

0:34.7

agents are making in this market. Now, the reason that we, I think,

0:38.8

focused on only four mistakes is because these are the types of mistakes that are the easiest to

0:43.9

avoid. And if you make them, we'll blow up any deal. That's right. So negotiating has indeed

0:49.5

become more complicated now that your markets have shifted. Currently there is a mixture of homes that

0:55.1

are still selling quickly with competing offers, oftentimes going over list price, but

0:59.9

there are also homes that are taking longer to sell with perhaps zero or even only one

1:05.7

offer after a lot more days on the market. So we have a mixture. The market is not moving in

1:10.5

lockstep like it has been in past years. Right. And the So we have a mixture. The market is not moving in lock

1:10.8

step like it has been in past years. Right. And the what you have to know in a market like

1:15.3

this is I'm actually having a memory of a call I had with someone in our EXP Reli

1:19.4

Group last week. This was a very competent skilled agent. She had, if I remember correctly,

1:23.7

seven or eight listings in this particular market in Florida. And they're all

1:28.0

great listings. And they're all motivated sellers. It was just, I went down with a few of them,

1:32.1

and she proved to me after two or three that she was completely pre-qualified. She knew what she was doing,

1:37.8

very competent. But her listings weren't selling. And what had happened was, long story short,

1:42.2

was she was in an area that was affected

1:44.6

adversely by the hurricanes.

...

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