4.7 • 5.1K Ratings
🗓️ 23 June 2025
⏱️ 10 minutes
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Your brain deletes and distorts information constantly—which means most of what you think you've forgotten was never properly encoded in the first place.
I've spent decades studying how memory actually works, and here's what I've discovered: the difference between people who seem to have "photographic" memories and those who struggle isn't genetics or luck. It's technique.
Most memory advice focuses on tricks and shortcuts, but I'm going to show you something more fundamental. Your memory operates on three core principles that, once you understand them, will transform how you absorb and retain information. The first principle challenges everything you think you know about why you forget things. The second reveals why exaggeration and emotion aren't just helpful—they're essential for long-term retention. The third explains why trying harder to remember often makes your recall worse.
I'll walk you through the exact three-minute daily routine I use to keep my memory sharp, plus the neuroassociative technique that memory champions rely on to store vast amounts of information. You'll also discover why asking the right questions while reading can triple your retention rate, and how the explanation effect can make any new information stick permanently.
Your memory isn't fixed. It's trainable. And by the end of this episode, you'll know exactly how to train it.
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0:00.0 | Welcome to Quick Brain, bite-size brain hacks for busy people who want to learn faster and achieve more. |
0:06.0 | I'm your coach, Jim Quick. |
0:08.0 | Free. |
0:09.0 | You're my mind. |
0:10.0 | Let's imagine if we could access 100% of our brain's capacity. |
0:15.0 | I wasn't high, wasn't wired, just clear. |
0:18.0 | I knew what I needed to do and how to do it. I know Kung Fu. |
0:22.6 | Show me. |
0:24.6 | What if you could remember names, facts, and ideas almost effortlessly without writing them down or feeling mentally drained? |
0:34.6 | Your memory, remember, is not fixed. It's very trainable. There's no such thing as a |
0:39.9 | good or bad memory. There's a trained memory and an untrained memory. And in this episode, I'm going to |
0:45.0 | show you how to give it a quick upgrade. Welcome back, Quick Brains. I am your host. I'm your |
0:51.4 | brain, your learning coach, Jim Quick. Now, let me ask you this. Do you ever |
0:56.0 | forget why you walked into a room? Or you read something and just forgot what you just read. You feel |
1:03.5 | absent-minded. Do you struggle to recall someone's name moments after you just heard it, or maybe you lose track of where you put your |
1:12.8 | phone while you're actually holding it. You're not alone. And more importantly, you're not broken. |
1:19.4 | Your memory is like a muscle. The more you train it, the stronger it gets. It's use it or lose it. |
1:27.2 | So today I'm going to teach you how to sharpen |
1:30.2 | that muscle with a few simple, powerful techniques that you could use today, whether you're in a |
1:36.5 | meeting, whether you're studying a book, or just trying to remember where you parked your car. |
1:42.7 | Step one. Your memory is not what you think. Here's a truth |
1:47.0 | most people don't yet realize. Memory isn't just about retention. It's about your attention. |
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