398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 2 March 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ready to learn how email and SMS can grow your business? Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing. Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs. Listen to Nathan and Dylan discuss: How starting a podcast built momentum and credibility for Wavebreak Why automation is making digital agencies irrelevant How you can double performance by having SMS and email work together How Wavebreak helped Ballsy increase their open rates by 30-40% Why segmentation doesn’t have to be super granular to be effective Why referrals are still the best mechanism for agency growth And much more SMS and email advice... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This is episode number 398 with Dylan Kelly of the Founder Podcast.
0:07.3	What you need is thirst.
0:09.1	You need to be a thirsty human who is intent on learning.
0:13.1	It's a really fascinating exploration of human potential.
0:16.9	Now.
0:19.3	The Founder Podcast.
0:22.0	Even the greatest entrepreneurs had help.
0:24.9	If you want to learn from the most successful founders on the planet, you are in the
0:29.2	right place.
0:30.6	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V,
0:35.0	Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.6	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.2	This is not your average entrepreneur podcast.
0:46.0	The Founder Podcast.
0:52.9	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:59.0	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.6	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.8	you name it. We put out so much content to help you.
1:13.9	And another interesting project that we're working on right now is partnering with world-class
1:18.8	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.8	skills like negotiation, finance, e-commerce, and so much more.
1:31.0	So if you'd like to get access to these free trainings with founders like this, which is
	...

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