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Founders

#397 Jiro Ono: Simplicity Is The Ultimate Advantage

Founders

David Senra

Steve Jobs, Founders, James Dyson, Company Builders, Technology, Henry Ford, Elon Musk, Business Professional Biography, How I Built This, The History Of Entrepreneurship, Jim Clark, Entrepreneurship, Entrepreneurs, History, Founder, Business Autobiography, Jeff Bezos, Entrepreneur, Biography, Biographies Of Entrepreneurs, Biographies, Business, Business Biography

4.81.5K Ratings

🗓️ 4 August 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

Jiro Ono is the greatest living sushi chef. He was kicked out his house when he was 9. He started working in a restaurant so he wouldn't have to sleep under a bridge. He never stopped. Over his 75 year career he rose to the very top of his profession. People travel from all over the world to eat at his restaurant. The meal costs $400 per person and lasts 15 minutes. This episode is what I learned from reading the transcript of the documentary Jiro Dreams of Sushi and is full of ideas you can use in your work. Episode sponsors: ⁠⁠⁠Ramp⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ https://ramp.com Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com Join my free email newsletter to⁠⁠⁠ get my top 10 highlights from every book⁠⁠⁠ https://davidsenra.com

Transcript

Click on a timestamp to play from that location

0:00.0

This will be one of the most incredible stories you over here.

0:02.3

For his entire 75-year career,

0:04.8

Giro was solely focused on serving his customer

0:06.9

and making the very best product for them.

0:09.6

Jiro invented new ways to make sushi that no one else was able to create,

0:13.2

was absolutely obsessed with crafting a high-quality product,

0:16.5

and ran tens of thousands of experiments throughout his entire life.

0:20.2

Every single experiment was aimed at making a better product for his customer.

0:25.1

Jiro's relentless dedication to approving his craft and his products reminds me of my friend

0:30.1

Kareem, who's the co-founder and CTO of Ramp.

0:33.0

Kareem is one of the greatest technical minds working in finance.

0:35.9

I spent a lot of time talking to Kareem in every single conversation

0:39.5

centers around his obsession with crafting a high-quality product

0:43.1

and using the latest technology to constantly create better experiences for his customers.

0:48.5

Kareem and Jiro both believe that nothing is ever good enough

0:52.5

and can always be improved.

0:55.1

Kareem is running one of the most talented technical teams in finance, and they use

0:58.8

rapid, relentless iteration to make their product better every day, just like Jero.

1:04.4

So far this year, Ramp has shipped over 300 new features.

1:07.9

Ramp is completely committed to using AI to make a better experience for their customers and to automate as much of your business's finances as possible. In fact, Kareem just wrote this.

1:18.6

AI is all I think about these days. It is our duty to be first movers and push limits so we can make the greatest possible product experience for our customers.

1:28.1

That sounds a lot like the approach used by a lot of the great founders that you and I study on this podcast.

...

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