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The Marie Forleo Podcast

397 - How To Sell Anything to Anyone (5 Psychological Triggers)

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.71.7K Ratings

🗓️ 23 April 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

The world is noisier than ever. So how do you get someone to actually pay attention? If nobody's buying what you're selling, you don’t need a ton of followers or slimy sales tactics. All you need are these 5 proven techniques to get people to whip out their credit cards and BUY NOW. WHAT’S COVERED IN THIS EPISODE: The shocking reason your customers ignore you Marie’s secret headline trick that gets the click How to instantly create more trust with your customers An easy storytelling strategy that boosts credibility The WORST sales advice I’ve ever heard How to get 90% of people to buy The “screenshot method” to get a flood of social proof How to get great testimonials if you’re brand new to business The sales superpower that helps you change lives AND make bank Thanks for listening! New episodes drop every Tuesday. Make sure you hit the follow button to get notified. <3 If you prefer video or want closed captions, you can watch all our episodes on YouTube → http://www.youtube.com/marieforleo COME SAY ‘HI!’ Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo Facebook: http://www.Facebook.com/marieforleo Twitter: MORE RESOURCES FOR YOU: FREE WRITING CLASS: Want to write words that sell (and sound like you)? Join my free writing class and become a better writer in just 7 days! → https://marielovesyou.com/freewritingclass COPYWRITING COURSE: Serious about ramping up your sales? Join The Copy Cure! It’s the ultimate, step-by-step system to write words that SELL. In fact, our students regularly double and triple their sales. Learn more at https://thecopycure.com If you enjoyed this episode, please leave us a review! <3 It really helps us get encouraging and actionable advice to entrepreneurs and creatives who need to hear it most!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, I'm Marie Forlejo and for the last 20 years I've helped millions of people

0:07.6

transform their businesses and lives.

0:10.3

If you're ready to make the difference you were born to make, get ready because this is the Marie Forleo podcast.

0:20.0

With over 2.1 billion, yes, billion pieces of new content produced every day,

0:25.6

it's no wonder you're frustrated that your messages might not be getting through

0:29.1

and that your sales maybe aren't as high as they could be.

0:32.0

Today, I'm going to show you how to sell more of anything

0:34.4

using four highly effective but often overlooked copywriting strategies. Now here's the good news.

0:40.5

Selling more in this noisy environment, it's not about getting louder,

0:45.4

and it's not about doing or saying things that are hyped, or slimy or unethical. In this video,

0:51.6

we're talking about how the secret to getting more sales

0:54.4

requires you to be more honest, more transparent, and have even more integrity.

1:00.6

Here we go. Let's play a game. Guess which headline gets more clicks. A, how I made

1:07.0

my first million. B, how I made 12,233 in two hours.

1:13.7

Now if you guess B, you're right.

1:16.4

But why is that?

1:17.6

Because at first glance, doesn't make sense, right?

1:20.0

Because you could argue that making a million dollars is a lot more impressive than making 12,000.

1:24.8

However, there is something else going on here, which brings us to strategy number one,

1:29.6

specific numbers sell way better than vague numbers. So specific numbers,

1:35.0

especially in print and visual form.

1:37.0

They're more believable, they're more memorable,

...

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