4.7 • 1.7K Ratings
🗓️ 23 April 2024
⏱️ 13 minutes
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0:00.0 | Hey there, I'm Marie Forlejo and for the last 20 years I've helped millions of people |
0:07.6 | transform their businesses and lives. |
0:10.3 | If you're ready to make the difference you were born to make, get ready because this is the Marie Forleo podcast. |
0:20.0 | With over 2.1 billion, yes, billion pieces of new content produced every day, |
0:25.6 | it's no wonder you're frustrated that your messages might not be getting through |
0:29.1 | and that your sales maybe aren't as high as they could be. |
0:32.0 | Today, I'm going to show you how to sell more of anything |
0:34.4 | using four highly effective but often overlooked copywriting strategies. Now here's the good news. |
0:40.5 | Selling more in this noisy environment, it's not about getting louder, |
0:45.4 | and it's not about doing or saying things that are hyped, or slimy or unethical. In this video, |
0:51.6 | we're talking about how the secret to getting more sales |
0:54.4 | requires you to be more honest, more transparent, and have even more integrity. |
1:00.6 | Here we go. Let's play a game. Guess which headline gets more clicks. A, how I made |
1:07.0 | my first million. B, how I made 12,233 in two hours. |
1:13.7 | Now if you guess B, you're right. |
1:16.4 | But why is that? |
1:17.6 | Because at first glance, doesn't make sense, right? |
1:20.0 | Because you could argue that making a million dollars is a lot more impressive than making 12,000. |
1:24.8 | However, there is something else going on here, which brings us to strategy number one, |
1:29.6 | specific numbers sell way better than vague numbers. So specific numbers, |
1:35.0 | especially in print and visual form. |
1:37.0 | They're more believable, they're more memorable, |
... |
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