395: Podcasting vs. YouTube for Building an Online Business

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 2 July 2020

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating content online can be a super-effective way to build an audience and ultimately to make money.

If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create.

In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube.

This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series.

For each debate, I tried to source guests in a similar niche so they could best speak each other’s language.

To fire shots over the pros and cons of starting an online business with podcasts or YouTube, I enlisted the help of:

Podcaster Jonathan Mendonsa, co-host of ChooseFI, a personal finance show. We last heard from Jonathan in episode 287, where he talked about how his show took off and how he was able to quit his job just 10 months in.
YouTuber Marko Zlatic, who started his personal finance channel Whiteboard Finance as a side hustle also in 2017. Since then he's amassed 370k subscribers and quit his job to produce videos full-time.

Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for:

Marketing and discoverability
Content production
Monetization
Start-up costs
And more

This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.

Full Show Notes: Podcasting vs. YouTube for Building an Online Business

Transcript

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0:00.0	To start or grow an online business should you start a podcast or a YouTube channel.
0:05.9	To find out, it's time for a side hustle showdown.
0:08.9	What's up?
0:13.0	up Nick Loper here.
0:14.0	Welcome to the Side Hustle Show because there are consumers and there are creators.
0:19.0	But it's the creators that get paid.
0:21.0	As you know, creating content online can be a super effective way to build an
0:25.4	audience and ultimately to make money, but if you're starting out or you're trying to grow your business,
0:29.9	you might be wondering what type of content makes the most sense to create.
0:34.1	In this episode we're going to compare and contrast two of the most popular content channels going today,
0:39.2	those being podcasting versus YouTube. This is actually the first of several friendly debate style
0:45.4	episodes this month. I'm calling the Side Hustle Showdown series and for
0:49.8	each today included I tried to source guests in a similar niche so they could best speak each other's language
0:57.1	representing the podcasting side of the debate today is Jonathan Mendonza co-host of Choose F. I, a personal finance show. We last heard from Jonathan in episode
1:05.9	287, where he talked about how his show took off and he was able to quit his job in just 10 months.
1:12.0	Choose F. I started in 2017 and at the time of this recording has an
1:16.5	estimated monthly audience of around 300,000 listeners. In the
1:21.1	YouTube corner I'm excited to welcome Marco Zlatik to the program, Marco started his channel, Whiteboard Finance, as a side hustle also in 2017, and has since amassed 370,000 subscribers and became a full-time
1:35.0	Youtuber along the way about a year and a half in.
1:37.5	He's called YouTube the best side hustle opportunity right now.
1:41.0	Stick around as we walk through marketing, discoverability, content production,
1:45.6	monetization, startup costs, and more between the two platforms. This is a fun one.
	...

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