Some animal species they meet the other bug or whatever in five minutes are like we're good because

their life's short. The average woman's going to live 80, 90 years. She don't want to sleep with

everything that moves. Neither do your customer. The average person's got to figure out how to be on

this planet financially for 80 years. They're not going to spend their money with you if they don't

know you that well.

Grow your social media. Now, how do you do it? What's the methodology? A, master the 25 cognitive biases.

Colden give me enough time to get go through these. Charlie Munger, different people have

chronicled what the 25 cognitive biases are. There's reward, pain, authority,

senescence bias, authority bias, association bias, availability bias, Pavlovian liking and disliking.

So there's all chemical bias. What happens is if you achieve enough cognitive biases,

okay, and this is not manipulation by the way, you could use it to manipulate. This is kind of like a

pit bull. Anybody here have a pit bull? I have two German jeppers from Germany, from the top,

you know, attack dog guy in the world. These dogs are great, right? And they can either be used to kill

or they can be used to save your life. It's the same thing with the cognitive biases. You can use

them manipulatively, and I hope nobody does that, or they can be the most powerful tool you've

ever used. So right now, I want everybody to pull up your Instagram. Right now, I'm going to give you

a quick social media primer right now, okay? And a simpler way to think of the, since I don't have

time to do the 25, I'm going to show you something called Rin score, V-R-I-N. Basically, if you know

Rin score, about 1 millionth of 1% of entrepreneurs know what Rin score means. So pull up your foot. Let me

explain what they are. V stands for value. R stands for rarity, or how rare it is. I stands for

inimitable. And N, sorry, that's an N stands for non-substitutable. Okay. Who here is struggling

to grow their social media? Raise your hand. It's just not growing. You're not using it. You're not

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