#393 - Ownership Blind Spots Keeping Salon Owners Broke

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 7 July 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you a salon owner constantly feeling that squeeze, wondering why your best stylists might be eyeing the door? Listen, the urgency is here, right now, for salon owners to build phenomenal environments for our teams. That's exactly why, today, we're diving deep into what's really happening in our industry, uncovering the critical shifts you absolutely must make if you want to do more than just survive, and you want to truly thrive.

Stylists have access to all the independent business education they could ever want. So, what's going to make them choose your salon? You've got to offer something those highly driven, highly motivated stylists can't get anywhere else. And honestly, it all comes back to leadership. The way salon owners make money has radically changed since even 2015, and this entire episode is dedicated to breaking down exactly what that looks like for you, right now.

Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!

With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.

Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hairstylist?
0:05.0	Like you got into this industry to make big things happen?
0:08.0	Maybe you're struggling to build a solid base and want some stability.
0:12.0	Maybe you know social media is important, but it feels like a waste of time because you aren't seeing any results.
0:17.0	Maybe you've already had some amazing success, but are craving more. Maybe you're
0:21.9	ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and coloring
0:27.2	skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes
0:32.6	business skills and a serious marketing strategy. When you're ready to quit just working in your
0:37.4	business and start working on it,
0:39.0	join us here where we share real success stories from real stylists.
0:42.7	I'm Britt Siva, social media and marketing strategist just for hairstylists,
0:46.3	and this is The Thriving Stylist Podcast.
0:51.4	What is up and welcome back to the Thriving Stylist Podcast.
0:54.4	I'm your host, Britsieva.
0:55.5	And today we're talking about ownership, blind spots, keeping salon owners broke.
1:01.8	You know what?
1:02.2	I had this realization today.
1:05.1	I was driving this morning and I was like, I have been talking about leadership so much more than historically I had.
1:11.6	Like when I started this coaching business in 2015, I was filling a really specific gap.
1:16.4	And the gap was in 2015, 2016, when I first started Thriver Society, there was no coaching
1:24.6	for independent stylists.
1:26.0	Like if you wanted to learn how to build a business
	...

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