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REAL AF with Andy Frisella

392. The Black Rifle Coffee Company Story Ft. Jarred "JT" Taylor

REAL AF with Andy Frisella

Andy Frisella

Entrepreneurship, Business

4.933.6K Ratings

🗓️ 10 October 2022

⏱️ 95 minutes

🧾️ Download transcript

Summary

In today's episode, Andy is joined in the studio by Black Rifle Coffee Company co-owner Jarred "JT" Taylor. They discuss JT's early childhood skateboarding interest that led him to a filmmaking career, the massive opportunity available to pro-freedom/ pro-American companies during this time in history, and the parallels BRCC has with 1st Phorm in their mission to impact our country positively.

Transcript

Click on a timestamp to play from that location

0:00.0

What is up guys it's Andy Priscilla and this is the show for the real and say goodbye to the lies, the fakeness and delusions of modern society and welcome the motherfucking reality guys.

0:26.0

Today we have a full length episode that means it's just me and a guest and we're gonna talk some shit.

0:33.0

Before I get going on that I'd like to remind you that we do have a fee for the show the fee is very simple.

0:40.0

Share the show okay if you get value out of the conversation which I'm sure you're about to.

0:46.0

Don't forget to post a show and show the show okay that's the fee.

0:49.0

With that being said we're going to get right into it man I've got my good buddy who was on the show actually our last episode JT Taylor from Black Rifle Coffee with Sub-Bro.

1:00.0

Oh, yeah dude we've had a good couple days we're hanging out we got a we got a rodeo we're going through tonight.

1:08.0

It's going to be a good time but I want to sit down man and just you know people to hear your guys story your story and the story of the amazing company that you guys have built and.

1:18.0

You know there's a lot of parallels between what you guys have done and what what we've done with our companies and it's been super fun watching you guys do it and succeed and.

1:28.0

Being a pro American pro feed and brand and all of these things it's just cool if you guys don't know.

1:36.0

Black Rifle Coffee when did you guys start this was 2014 yeah tell us a little bit about that well first and foremost I got to say you know the last couple days you.

1:46.0

You've actually resparked the spark because like I was telling you when we first got here like man after 10 years of this you know because I before Black Rifle was doing things with Matt best and we had a few other ventures and it's like this after 10 years.

2:04.0

Of this and social media and being in the in the eye and everything like that it's like you just get you get drug you get you get you get drug down and it's like.

2:13.0

You know there was sometimes I had conversations with with Evan you know in the last few months where it was like you know the logo would give me anxiety.

2:23.0

I look I see our own logo that should be a beaming thing of pride yeah here I am I'm just like a beaten dog like.

2:32.0

So I just have to say thank you first because like by yesterday afternoon ideas started coming back and I started firing again yeah where and that's how I've always been in it but the last few months I lost it because it's just like I felt beaten down dude you know I get it man you know we've had a number of conversations the last couple days.

2:54.0

And you know that's mutual by the way like hanging out and and because it's the same dude like people don't realize.

3:02.0

Like they want the they want it right like a lot of people do that's cool I would love to have this or this or this but a lot of people just fail to realize what comes with it and the beating that is taken to build something massive and the price is paid and.

3:18.0

You know the last three years even though business has been good it's still the social climate the political climate the world the economic climate all of these things.

3:31.0

Bro I'm with you dude it's like a teetotter yeah it's like you never know what is going to be next or what the next face is and but yeah I mean it's been like a like a batter you know like coming here and interacting like another thing to I have to say I'm sure your audience knows but who.

3:47.0

Ever is listening from our audience like the staff here is the greatest staff I've ever seen like everybody is the coolest the most polite the everybody's on point like it's been so impressive here even down to you know I've been doing this stuff for a long time yeah and I'm looking at it like wow this is this is amazing like it's brought energy back that's

4:06.0

like so I just I wanted to open that up to say yeah what you've done the culture that you've created here is extremely admire thank you and I had probably eight separate calls to have an

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