392 Marketing Artificial Intelligence by Paul Roetzer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 15 July 2022
⏱️ 78 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
About the Book:
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs.
Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
About the Author:
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON).
As a speaker, Paul is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.
And, interesting fact – Paul’s agency was HubSpot's very first partner agency (2007) and Paul’s office in Cleveland looks out on the Cleveland Guardians baseball stadium!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/marketing-artificial-intelligence-paul-roetzer
Transcript
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| 0:00.0 | This is Paul Rateser, author of Marketing Artificial Intelligence, AI Marketing in the |
| 0:06.1 | Future of Business, and you are listening to the Marketing Book Podcast. |
| 0:10.3 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:20.0 | And now here's your host, Douglas Burnett. |
| 0:24.0 | Hello, thanks for joining me on the marketing book podcast, |
| 0:27.0 | where each week I publish an interview with the author of a new marketing or sales book, |
| 0:30.0 | and which has been named as one of the top marketing |
| 0:32.8 | podcast by Forbes and LinkedIn amongst others. |
| 0:36.5 | Don't worry about taking notes. |
| 0:37.6 | You can find links to everything linkable in this episode's website page |
| 0:40.9 | at marketingbook podcast.com. |
| 0:43.2 | And since I get to read every book featured on the show, |
| 0:46.5 | if I can recommend a specific marketing or sales book |
| 0:49.6 | or any other resource I know of |
| 0:51.6 | for whatever challenge you're facing, |
| 0:53.0 | send me a LinkedIn connection invite with a message that you're a listener |
| 0:56.4 | and I will do my best to get you pointed in the right direction. |
| 1:00.2 | My name again is Douglas Burdett. This episode is sponsored by marketing architects, |
| 1:05.6 | creators of the all-inclusive TV advertising concept that's so revolutionary |
| 1:10.6 | they wrote a book about it. I'll tell you more and how to get a free copy of the book in a few minutes. Now let's get on with the show |
| 1:18.0 | Today we welcome back |
| 1:19.5 | Paul Rateser to talk about the book. He's co-authored with Mike Caput. |
... |
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