391: The Secret to Getting Your Product on Retailer’s Shelves

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 30 November 2017

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to selling physical products, you will gain massive amounts of value through getting your product placed on retailers shelves. In fact, for many small business owners, getting a distribution deal with a massive chain store is a dream.
But that is the problem: The companies know that, which means that their first offer will probably be a terrible deal for you, and could likely even put you out of business!Learn more about your ad choices. Visit megaphone.fm/adchoices

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Transcript

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0:00.0	They know they're the kingmaker. They know that just by putting this on their shelves,
0:04.0	that they're going to generate revenue for you. And the contract is going to reflect that.
0:07.7	And that's how you can fuck and you got a business. Because you're selling it such a slim margin
0:12.0	that you can't survive. Tell them, look, we're going to be saying yes, but we're going to need
0:15.7	them there six, twelve months, whatever that is. But we want you to begin building that relationship.
0:19.9	And the whole goal of all of this is to get to the point where you have power and you can
0:23.5	negotiate a contract that's fair. Not so that you can be the dick, you just want something that's fair.
0:30.4	So distribution, you can have a product, you can create it. A lot of the businesses I have,
0:43.2	I'm able to distribute it through websites that we control and we do the marketing. But there's
0:49.2	plenty of other ways to run a business. You're an expert in getting stores to distribute.
0:55.3	How do you get in? If somebody here has a snack bar or a drink or something, you can just go to
1:00.2	7-Eleven and Walmart and go, yo, sell my stuff. Because one of the keys is if you get shelf space
1:08.2	at a 7-Eleven or Walmart, it's going to boost your sales. I don't care what your marketing is.
1:12.7	Just the fact that you're in a thousand stores. So how do you get the foot in the door for somebody
1:17.9	listening who wants to launch any kind of physical product business? All right. Everybody,
1:22.9	here we go. Lean forward because I'm going to break it down for you. And this is this is the
1:26.8	guy should be paying me this for that. All right. So step number one, you've got to make that
1:31.0	killer product. Step number two, get it out to influencers. The reason you want to do that is
1:34.2	they're going to begin talking to their marketplace. Your product really has to add value. But if it
1:38.1	does, let them do contests and things like get this man here. Instead of just giving away raw cash,
1:43.2	you get him giving away your product. So it's going to cost you the cost of the product. Get it
1:46.8	out there. Get a bunch of people doing that. Now the magical thing that happens is people begin
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