390. The ONE Type of Content You're Missing Thats Stopping You From Attracting Clients (And How To Fix It)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 12 December 2022
⏱️ 15 minutes
🧾️ Download transcript
Summary
You might be missing this ONE type of content that could be the difference between crickets and attracting your ideal clients. In this short episode, I want to explain the 3 main pillars of content, why beliefs are so important, the value of connection, and more. Topics include:
- 3 Main Pillars of Content
- Why Are Beliefs Important?
- Connection
- Internal Limiting Beliefs
- Belief Breaking Formula
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I used to try everything, keto, intermittent fasting. |
| 0:03.3 | I used to try, you know, tracking my calories. |
| 0:05.5 | But it wasn't until I really figured out macros that I was able to lose, you know, |
| 0:09.8 | not only 10 to 15 pounds, but I've been able to keep it off and build lean and tone muscle. |
| 0:14.1 | Right. |
| 0:14.3 | And it sounds rudimentary. |
| 0:15.7 | It sounds overly simplistic. |
| 0:17.4 | But like these are the things that your prospects probably need to hear. |
| 0:21.4 | What's up guys? Jordan here. Welcome to the FitBiz podcast. Today I'm going to talk about the one |
| 0:26.2 | type of content that I often see that's missing a lot of our students or just people in the |
| 0:32.8 | fitness industry that I think is really limiting your ability to not even just attract clients, but more so to get |
| 0:40.1 | them on board with wanting to work with you. Okay, like a lot of coaches might already have some of the |
| 0:45.6 | pillars I'm going to talk about dialed in, right? Like you are building a lot of trust. You've got |
| 0:49.6 | really good, you know, connection-based content. But there's one thing missing that's stopping the |
| 0:54.0 | prospect from thinking, okay missing that's stopping the prospect |
| 0:54.5 | from thinking, okay, that's who I need to work with in order to achieve my goal. Or like, okay, |
| 0:59.8 | that's the method or the process that I could see myself in. And I'm ready to take action now. |
| 1:06.6 | Right. It's kind of a thing where you might get a lot of people messaging you and saying like, wow, you're inspirational. |
| 1:11.0 | I really connect with you. |
| 1:11.8 | I vibe with you. |
| 1:12.6 | But then when you go to pitch a call or you go to get them in more of a sales conversation |
| 1:17.7 | that ghost, this is the one missing piece that I think is going to solve that. |
... |
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