390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 7 February 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City
How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target
The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities

Highlights Include:

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/
Capital City Instagram: https://www.instagram.com/capitalcityco
Capital City Website: https://www.capitalcity.com/
Arsha’s Instagram: https://www.instagram.com/arshajones/
Arsha’s Facebook: https://www.facebook.com/arshajones
Tees In The Trap: https://www.teesinthetrap.com/
Amazon Seller Central: https://sellercentral.amazon.com/

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:08.0	from Passion Project to Profitable Business. And I'm your host, Nakela Matthew Zakome.
0:13.8	So let's get started.
0:17.0	Hey friends, welcome, welcome back to the show. It's Nakela here back with another episode of Side Hustle Pro and today in the guest chair I have one of my favorite favorite entrepreneurs who I am so inspired by. This is actually an update episode.
0:37.0	Arsha Jones was on the show way back in 2016 in episode 26, one of my very early episodes and I just love how she has built her businesses
0:47.0	grown her businesses and just continues to do so many exciting things
0:52.0	so if you don't know, Arsha is a multifaceted entrepreneur
0:56.3	with a unique ability to turn simple concepts into thriving million dollar brands.
1:04.3	Okay, multiple million dollar brands.
1:07.4	As CEO of Capital City, a specialty foods manufacturing company,
1:12.2	she co-founded with her late husband Charles Jones.
1:15.0	She personifies what it means to turn your passion into profit.
1:20.0	With their signature product, Capital City Mumbo sauce, they are credited as the first company
1:26.6	to take this beloved condiment of the Washington, D.C. area and commercialize it for mass consumption. After moving out of
1:36.1	DC into the suburbs of Maryland, Arsha often craved her favorite food including
1:42.0	chicken wings and mumble sauce especially when she was
1:45.3	pregnant and she didn't like having to drive 30 minutes to get it so she
1:51.4	started making it on her own in her own kitchen and then she was struck by the brilliant idea to create it for others because she thought well what if other people have this craving and they moved out of DC and can't get it
2:06.2	Thus Capital City was born
2:09.4	Arsha and Charles bootstrapped their new business by selling the sauce at local farmers markets and community-based events.
2:18.0	Since its launch in 2011, they've grown Capital City from a mom and pop operation into a multi-million dollar
2:26.4	brand and their signature product Capital City Mumbo sauce is sold in
	...

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