#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 6 November 2018
⏱️ 32 minutes
🧾️ Download transcript
Summary
Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that's not the case for you but that doesn't mean you shouldn't take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season.
Want more tips, strategies, and sales boosters? Click here for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub's Holiday Marketing Masterclass.
For show notes & resources visit the episode webpage below or click here.
Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat
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Facebook: @boutiquehubashley
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Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join
Transcript
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| 0:00.0 | Hey guys, welcome back to this week's podcast and this week we're going to do it a little bit |
| 0:05.2 | different. It's just me here solo with you today because I want to speak to you directly about |
| 0:10.0 | the most important thing on your to-do list right now. As we are full speed ahead into the fourth |
| 0:16.3 | quarter and the busiest time of year and traditionally the time when retailers make the majority of their |
| 0:21.4 | revenue for the year, I want to get down to business and I want to talk about what should be |
| 0:25.9 | important and what should be on your plate right now and give you five critical steps to |
| 0:30.6 | help you maximize your sales this holiday season. Are you ready? Are you with me? Hopefully it's |
| 0:36.0 | going so so far so good in your holiday marketing success. |
| 0:40.5 | But I know there's more that we can always do to maximize the season. |
| 0:49.9 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:54.6 | from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:59.8 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 1:04.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 1:08.6 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:23.3 | Hey guys, welcome back to this week's podcast, and we're ready to do it a little bit different |
| 1:27.7 | this week. |
| 1:28.7 | This time it's just me, all by my lonesome, coming to you directly to speak to you about |
| 1:33.8 | one of the most important things that should be on your plate right now. |
| 1:37.5 | Now, I know we are full speed ahead into the fourth quarter and we're just a few weeks |
| 1:42.1 | away from the crazy holiday season. And traditionally, |
| 1:45.8 | this is the time of year that retailers make the majority of their money, right? Traditionally, |
| 1:51.4 | Black Friday was Black Friday because retailers were running in the red all year long. |
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