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Side Hustle Pro

388: How To Start And Grow A Podcast In 2024

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 24 January 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re looking for a sign to finally start that podcast you’ve been dreaming about, this is it. In this week’s episode, I’m sharing tips I’ve tested to grow my podcast to millions of downloads. I’ve been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover.


In this episode I share about:

  • Building an audience and how to keep them coming back
  • Overcoming the challenges of being on video
  • How to use social media for promotion and engaging with your audience 


Highlights Include: 1:38 Branding Your Podcast

6:43 Building Your Audience 

8:54 Keeping Overhead Low

15:29 How To Stay Consistent

23:33 Podcast Moguls Course


Check out episode 388 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

 Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


Links mentioned in this episode



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Transcript

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0:00.0

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,

0:08.0

from Passion Project to Profitable Business. And I'm your host, Nakela Matthew Zakomi.

0:13.8

So let's get started.

0:14.8

Hey friends, welcome, welcome, back to the show. It's Nicala here, back with another solo episode of Side Hustle Pro.

0:30.0

Side Hustle Pro Podcast. All right.

0:32.6

So for those of you who are new around here, come on in.

0:34.8

Welcome, welcome.

0:35.8

If you're listening or watching on YouTube,

0:38.0

let me give you guys a little bit of background.

0:40.9

So my name is Nkala.

0:42.0

I launched this podcast Side Husto Pro in June 2016. Now almost eight years later,

0:47.6

I have over 10 million downloads and counting. Shout out to all of you OG listeners.

0:54.0

And we are growing and going from there.

0:57.2

So about six months after launching the show,

0:59.8

I was featured on Apple Podcast.

1:02.3

I was skyrocketing those downloads month after month and I

1:05.3

pitched my very first brand and landing my first 4,000 dollar

1:08.9

podcast contract for sponsorship and from there I kept on going and by December 2017 I was quitting my full-time job to

1:17.8

podcast full-time and I have been going ever since so how did I do it? How can you do it? Well let's talk about it. How can you start and grow

1:26.2

your podcast in 2024? What's working? What's not? What to avoid and just what to do right away so you start on the good foot.

1:35.0

All right, let's get into these tips.

1:37.0

Tip number one is, be strategic with your podcast name and logo.

...

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