Tim Elhefnawy came from operations before technology leadership. That combination gives him a perspective most IT leaders don't have.He's watched tech leaders disconnect from the room in real time. Leading with technical objections when business needed risk discussion. Explaining integration test cycles that meant nothing to anyone while ignoring deal commitments.The pattern? IT leaders who practice the art of no. Who wait to be brought in instead of inserting themselves into strategy from day one. Who think delivering the tech piece is their job while someone else handles the business piece.That's not leadership. That's being a highly paid order taker.Tim's three-step playbook for real business outcomes:1. Understand the actual problem. Not the soundbite. Tim was told there was a physical delivery issue. He went to gemba. Talked to drivers. Talked to customers. What he was sold wasn't the problem—it was half truth. Skip this step and the project fails.2. Solution with the right people before giving timelines. Don't cave to "how fast?" Get the right folks together. Walk through it. Give feedback timely—don't boil the ocean trying to achieve perfection.3. Read back your understanding. The step everyone skips. Confirm you understood. Talk through solution ideas. Tim sees people have light conversations, say "yep we got it," then build the wrong thing.We also get into knowing when to apply rigor versus when to just do it. Adding a CRM field that affects no workflows takes 30 seconds. But Tim sees analysts spend hours on regression testing and full CAB process—for a field. The waste is massive when you can't navigate what should go left versus right.Tim's advice to every emerging IT leader?"Don't allow yourself to be siloed into just technology. Learning business is just as important. You're going to be an incomplete leader without it."Because how dangerous is a business leader who understands the market, the customer, and the technology?