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Sales Transformation

#386 S2 Episode 255 - I TRUST IN YOU: Building The Foundation Of Knowing, Liking, And Trusting

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

52.1K Ratings

🗓️ 14 August 2022

⏱️ 6 minutes

🧾️ Download transcript

Summary

KNOWING. LIKING. TRUSTING. Sometimes we focus too much on the profile but forget about what’s important, which is the prospect’s point of view. Letting the prospect know about you, if they would like and trust you, is equally as important as you get to know them. Don’t miss this very insightful round with Marc as he and Collin unpack more about building trust here in the latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better! Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io! Power up your podcast experience by joining our Free Podcast Community! HIGHLIGHTS Control the outcome? NOPE Control the activities? YEP Show up differently to succeed Find what they care about and use it The process works, TRUST IT Liking and trusting first, before anything else QUOTES Marc - There’s no controlling of the outcome: “Here's what I know from coaching, here's what I know from being successful in sports, here's what I know from having success in sales is that you can never control the outcome.” Marc - Take control of getting attention: “What you can control are the activities, and so as a sales professional, I know the one thing that I need to own across the board in order to be successful, is attention.” Marc - Find out something your prospect cares about: “I'm going to find something that I know means something to them. And that's the first thing I'm talking about with them before I go anywhere else is that thing that I noted matters to them, and is about them.” Collin - Process brings more positive outcomes: “If you have that process and that discipline to consistently do it, you're going to get more yeses, more wins, more positive replies than if you're not.” Marc - Make the prospect like and trust you: “I want to work with somebody that I know, like, and trust. So how can you build that foundation of knowing, liking, and trusting in the very first interaction that you have with the prospect.” Connect with Marc and learn more about what he’s been working on! About Marc About On The Ball Ventures On The Ball Ventures Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

Transcript

Click on a timestamp to play from that location

0:00.0

Sellers are told to sell to the persona, but what if there was a better way to be

0:06.2

more authentic by personalizing the entire sales process all the way from

0:11.5

prospecting to closing.

0:13.7

Humantic AI makes this possible. You can gain personality insights that enable

0:20.1

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

0:26.4

your free trial so you can book more meetings and close more deals.

0:37.6

Buying behavior has changed. Prospects don't click on links and emails anymore

0:42.7

and they don't watch the videos you spend hours creating every week. Instead,

0:47.4

send personalized gifts and memes using video. You can quickly create engaging

0:52.2

personalized content that immediately grabs your prospect's attention, helps

0:56.8

you stand out in the inbox and does it all without forcing them to click

1:00.6

anything or go anywhere. Head over to vidu.io slash salescast to sign up for

1:07.9

free and spend less time getting your messages across and more time selling.

1:22.4

My name is Colin Mitchell and welcome to sales transformation a daily

1:26.4

podcast with the best moments from the most respected people in the sales world.

1:30.8

The goal of this show is to give you a daily dose weekends included in 10

1:35.3

minutes or less to help transform the way you sell. I hope you enjoy today's

1:39.9

episode and now to David to tell you what you can expect in today's episode.

1:49.4

Knowing, liking, trusting. You know, sometimes we focus too much in the profile

1:54.9

of the prospect. We forget about what's really important, which is the prospect's

2:00.0

point of view, letting the prospect know about you if they would like you and trust you

2:05.6

is equally as important as getting to know them. So don't miss this very insightful round with

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