I've been speaking with Sylvia Asavedo, who's telling me about a rule she learned when she was a kid.

This rule, she says, has been a big force in her life and helped shape her impressive career.

It is called the Rule of Three Nose.

I ask her to demonstrate with some role play.

I'm playing a grumpy old man just answered his doorbell.

And she's playing, well, it'll be obvious who she's playing.

So, you know, first I would ask you if you would like to buy some wonderful delicious girls' got cookies.

And I would say, do I look like I need to eat more cookies, little girl, get off my doorstep.

No.

And I'd say, you know, buying cookies, you can eat them for yourself or you can give them.

They're really very delicious.

People at your work or your family would really enjoy having these cookies.

So I would really encourage that.

I'm retired and my wife died and I have no family.

I don't want your cookies get off my porch, little girl.

All right, well, you know, sir, it sounds like you would need some more friends.

And I would really encourage you to buy a box of cookies and take it to your neighbor.

And you can meet your neighbors and they would really enjoy getting this box of cookies from you, sir.

Who exactly is this clever and determined woman?

I'm Sylvia Ossovato and I'm CEO Girl Scouts of the USA.

And what exactly is the Girl Scouts mission?

Creating girls of courage, confidence and character who make the world a better place.

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