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Real Estate Rookie

384: The “Luxury” Rental Property That Brings in $150K/Year of Pure Profit w/Veronica Garreton

Real Estate Rookie

BiggerPockets

How To, Education, Business, Investing, Entrepreneurship

4.81.7K Ratings

🗓️ 25 March 2024

⏱️ 57 minutes

🧾️ Download transcript

Summary

Making six figures from one rental property is every investor’s dream, but to achieve this, you need to choose the right investing market, buy the right property, and create luxurious “moments” that other rentals don’t offer. Today’s guest is going to show you the ropes of luxury real estate investing! Welcome back to the Real Estate Rookie podcast! When Veronica Garreton decided to try her hand at short-term rentals, she went straight for the big fish—a $750,000 rental property in Joshua Tree, California. At the time, it was the area’s most expensive property listed for sale, and in year one, the rental barely broke even. Using her background in architecture, however, Veronica identified creative value-adds that would attract more guests and allow her to charge her ideal nightly rate. The very next year, she pocketed a whopping $150,000 in pure profit! Whether you own a basic rental or a “luxury” property, there is plenty of wisdom to glean from today’s episode. Veronica talks about analyzing deals, using the power of influencer marketing to get more bookings, and the small touches ANY property owner can make to enhance the guest experience! In This Episode We Cover How Veronica pocketed $150,000 in profit from a single rental (in one year!) Enhancing your guest experience with simple but effective property additions How to transform your rental property into a “luxury” stay Raising your bottom line and standing out with luxury rentals How to get MORE bookings for your rental with influencer marketing The “rule of three” Veronica uses to analyze luxury short-term rentals And So Much More! Check the full show notes here: https://www.biggerpockets.com/blog/rookie-384 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is real estate rookie show 384.

0:04.3

So what do you think of when I say luxury?

0:06.6

Today we're going to get in how thinking luxury may actually be the difference of a sizable

0:12.4

return in your investment or an empty property

0:15.5

draining your bank account.

0:16.6

My name's Tony J Robinson host today and welcome to the Real Estate Rookie Podcast where every week,

0:21.7

three times a week could bring you the inspiration, motivation, and

0:25.0

stories you need to hear to kick start your investing journey.

0:27.8

Today I'm here with Veronica Gerriton, owner of a luxury property in Joshua Tree and the case study that we'll get into surrounding the idea of thinking luxury.

0:36.5

And funny story, I actually saw Veronica's property way before I ever knew who she was personally.

0:41.7

So I'm excited to get into the backstory here. Now look,

0:43.7

markets are saturated and Josh Street today has over 3,000 Airbnbs and we're going to hear

0:49.3

how Veronica's professional background elevated her short-term rental business and the tactics she uses to keep

0:56.3

guest satisfaction high. Look you don't need to charge a thousand bucks a night to make an impact on your property

1:01.8

but if you want to take your

1:03.6

short-term rentals to the next level you won't want to miss the show. So Veronica

1:08.1

thank you so much for joining me on the Real Estate Rakee podcast today.

1:11.0

Super excited to hear your story and share with our guests.

1:13.2

Super excited to be here Tony it's like so exciting. Now we actually met like I said I knew

1:18.9

your property you know I think anyone who invests in Joshua is probably seen your

1:22.2

property once before, but we actually

1:24.2

met in person at one of the events I hosted back in, I think it was September of 2022 at the SCR summit we met.

...

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