383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

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4.8 • 1.8K Ratings

🗓️ 20 December 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.

In this episode she shares about:

Opening a physical store, noting the distinct experiences offered in-person versus e-commerce
Managing work-family dynamics with her husband as company president
How to build a disciplined marketing practice
Her hiring approach and how she makes sure to prioritize her team’s strengths

Highlights include:

01:58 Transition to Physical Store

03:47 The Challenges of Running an E-commerce Business

06:42 Scaling Without Investors

11:10 The Importance of Rest and Balance

20:48 Marketing Strategies and Execution

30:58 The Role of Experience in Hiring

34:26 Managing Family Dynamics in Business

39:46 The Importance of Recognizing Strengths

45:30 The Importance of Consistency and Staying Hungry

48:28 Advice for Aspiring Entrepreneurs

Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw
Sassy Jones Website: https://www.shopsassyjones.com/
Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones
Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472

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Announcements

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Guest Social Media Info

Charis’ Instagram: https://www.instagram.com/charisnjones/

Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones

Transcript

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0:00.0	If you're hustling in the trenches to build a business or bootstrapping one of your own,
0:04.8	let's talk about an AI-powered tool that can lighten up your workload.
0:09.2	HubSpot's campaign assistant is a game changer for creating marketing campaigns at scale.
0:15.0	It quickly turns your key selling points into a cohesive pitch which helps you deliver knockout
0:20.4	emails, ads, and landing pages in minutes.
0:23.8	Just choose your content type, input a few key points,
0:27.4	pick a tone like friendly or witty,
0:29.7	and let the AI robots handle the rest. You can copy and paste the content to whatever. the leaving your
0:45.0	interface.
0:48.0	and help you can get back to growing your business. Work smarter not harder at HubSpot.com
0:51.0	slash campaign-assisted.
0:54.0	You're listening to Side Hustle Pro,
0:59.0	the podcast that teaches you to build
1:01.0	and grow your side hustle,
1:02.6	from passion project to profitable business.
1:05.4	And I'm your host, Niquila Matthew Zakome.
1:08.3	So let's get started. Hey friends, hey, welcome, welcome back to the show. It's Nakela here, and today I am back with an update episode with Cherise Jones. She is the CEO of Sassy Jones, the
1:27.5	colorful fashion and beauty brand that changes women's lives and confidence through style. Now,
1:34.0	Sheiress was in the guest chair back in 2021,
1:37.3	episode 166. We will link to that.
1:39.5	Definitely go check it out.
1:41.2	And she has shared how she has grown Sassy Jones so just a few fun hard-hitting
	...

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