38: Showing People How to Do Their Own PR with Janet Murray

She Means Business Show

Carrie Green

Entrepreneurship, Business, Marketing

4.9 • 656 Ratings

🗓️ 16 November 2017

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it's a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it!

Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire.

There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn't working anymore.

Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet's amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media.

Enjoy!

YOU WILL LEARN…

>> How Janet realized a need in the market for teaching people how to get PR

>> What led her to start a blog and what she got out of it

>> How she handled "the ego side" of letting go of her journalism career to run her own business

>> How she went from emailing her list from her Gmail account to using Infusionsoft

>> Dealing with people being "snarky" online

>> The key things that have helped her grow the business

>> One thing that has worked really well (Facebook Ads)

>> How "community" has made the biggest difference in her business

>> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren't necessarily about your business.)

>> Why practical "how to" articles are a big draw right now

>> How articles she has written have delivered for her again and again

>> The story of how she "sacked all her staff"

>> A massive turning point for her in her business that caused her to "scrap everything and start again"

>> On saying no to things that were lucrative but didn't "float her boat"

>> Letting go of what's not working

RESOURCES& PEOPLE MENTIONED

Transcript

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0:00.0	Hello and welcome to She Means Business. I'm Carrie Green, the founder of the female
0:06.3	entrepreneur association and author of She Means Business, turn your ideas into reality and become a
0:12.6	wildly successful entrepreneur. Every week I'm going to be bringing you two new podcast episodes.
0:18.5	One will be a message from the book, and the other will be an inspiring
0:21.5	interview going behind the scenes with an amazing entrepreneur. If you've not yet ordered a copy of
0:26.9	She Means Business yet, make sure you go and get one so you can access all of the amazing bonuses I've
0:32.4	created to help you build a successful business. You can find out more over at she means businessbook.com.
0:39.5	Also, I want to give a massive thank you to Animoto for sponsoring She Means Business.
0:44.4	Animoto makes it easy for anyone, especially entrepreneurs and small business owners, to literally
0:49.4	drag and drop their way to professional looking marketing videos in minutes to promote their business
0:54.8	on social media. I absolutely love them and think you will too. To learn more and check out
1:00.4	their free trial, visit their website at annemoto.com forward slash business. Okay, so are you
1:07.3	ready to build a wildly successful business? Let's begin. Hello, welcome back to another
1:15.0	episode of She Me's Business. In this episode, I was joined by the lovely Janet Murray. She's the founder
1:20.1	of Soulful PR, and she took us behind the scenes of how she went from being a schoolteacher,
1:24.4	to then becoming a journalist, to then creating online courses. There are so much
1:28.1	goodness in this interview. I really hope you enjoy it. Also at the end I share how you can win a
1:32.9	copy of her book. Your press release is breaking my heart. A totally unconventional guide to
1:37.8	selling your story in the media. So definitely, definitely have a listen out for that.
1:42.7	Janet, it is so good to have you here. Welcome to the She Me's Business Podcast.
1:46.8	Thank you for having me.
1:48.2	I'm so excited to talk to you and to hear behind the scenes of your journey and, yeah, how you've built your business.
	...

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