#375 - The social media shift of 2025

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 3 March 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you feeling lost in the ever-shifting sands of social media? Does it feel like the strategies that once worked are now falling flat? We are at this crossroads where some stylists and salons are about to be busier and more successful than they have ever been before, and some are going to start to feel like they’re sliding backwards and crashing. Today, I break it all down as we look at the social media shift of 2025, and I reveal why your current approach might be holding you back.

In this episode, I share some strategies that I know are working and how to adapt to the changing landscape to attract new clients. We'll also tackle the burning question: Is TikTok still a viable platform for local businesses?

Social media in 2025 is a more complex place than ever, and I hope this conversation helps you not only navigate it, but allows you to see amazing results in 2025!

With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/

Transcript

Click on a timestamp to play from that location

0:00.0	What is up and welcome back to the Thriving Stilist podcast.
0:03.7	I'm your host, Britsieva.
0:04.8	And real quick, I wanted to be sure the Thriver Society members heard that there is a
0:08.6	totally free week-long intensive that's going to help you to 5X your demand as a stylist
0:14.6	to be attracting 10 new clients to your chair every single month.
0:19.3	We'll be talking social media, pricing, guest experience,
0:23.2	paid ads, referral programs, and free marketing, basically anything you'd need to know
0:27.2	to adapt to this 2025 clientele building market. The industry is in the middle of a huge shift
0:33.1	and pivot. So rather than keeping this training closed to just our members, we're actually
0:37.3	opening it up to all of our podcast listeners and followers too. So if than keeping this training closed to just our members, we're actually opening it up to
0:38.0	all of our podcast listeners and followers too. So if you're a thriver to register and save your seat,
0:43.4	log into your portal, head to the event section and hit RSVP to lock in your spot. If you're not
0:49.5	a thriver yet, but you want to participate in this 5Xure demand training. You're going to head to thriving
0:54.6	stylist.com forward slash new clients, and you'll save your seat there. The week-long training
0:59.8	is happening from March 10th to the 17th. And as with all of our week-long trainings, replays are
1:05.0	available on everything. This boot camp isn't just information. It's highly actionable.
1:17.4	It's going beyond the basics, and it's what I think all stylists and salons need to build and scale their business today. So if you're not a thriver yet, head to thrivingstallist.com forward slash new clients to register and save your seat.
1:24.1	If you are a thriver, head into your portal and RSVP from your events menu now.
1:28.7	Happy business building and I'll see you there.
1:33.8	Do you feel like you were meant to have a kick-ass career as a hairstylist?
1:37.4	Like you got into this industry to make big things happen? Maybe you're struggling to build a
1:42.0	solid base and want some stability. Maybe you know social media is important, but it feels like a waste of time because you
	...

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