This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.

In this episode she shares:

• How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target

• The ins and outs to becoming a licensed character brand, and the major benefits that come along with it

• Why she doesn’t solely rely on social media for marketing and what really helped put her on the map

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

• Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/

• April Showers Instagram: https://www.instagram.com/gotaprilshowers/

• Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial

• Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/

• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/

• Afro Unicorn Website: https://afrounicorns.com/

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Guest Social Media Info

• April Showers Instagram: https://www.instagram.com/gotaprilshowers/

• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/