370 The Next CMO by Peter Mahoney

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 11 February 2022

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Next CMO: A Guide to Operational Marketing Excellence by Peter Mahoney, Scott Todaro, and Dan Faulkner

About the Book:

The world is changing and so is the marketing profession.

CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals.

This book provides a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI.

This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

About the Author:

Peter Mahoney is the founder and CEO of Plannuh, the AI-driven marketing planning, and budget platform.

Peter has degrees in Physics and Computer Science, and then showed up in the wrong room one day and ended up in marketing.

In his 30+ year career, Peter has built products and led marketing for startups and for multi-billion dollar public companies, including voice and AI innovator Nuance, where he was the chief marketing officer.

And, interesting fact - he is a graduate of the oldest existing school in the United States, the Boston Latin School, founded in 1635.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/next-cmo-peter-mahoney

Transcript

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0:00.0	This is Peter Mahoney, co-author of The Next CMO, a guide to operational marketing excellence.
0:07.0	And you are listening to the Marketing Book Podcast.
0:11.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:18.8	changing field of modern marketing.
0:21.5	And now here's your host, Douglas Burdett.
0:25.0	Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview
0:29.2	with the author of a new marketing or sales book, which has been named by Forbes and LinkedIn amongst
0:34.4	others is one of the top marketing podcast. Don't worry about taking notes. You can
0:38.2	find links to everything linkable in this episode's website page at marketingbook podcast.com. And since I get to read every book
0:45.9	featured on the show if I can recommend a specific marketing your sales book or
0:49.8	any other resource I know of for whatever challenge you're facing.
0:53.4	Send me a LinkedIn connection invite with a message that you're a listener
0:56.6	and I will do my best to get you pointed in the right direction.
1:00.1	My name again is Douglas Burdett.
1:02.2	All right, let's get on with the show.
1:04.0	Today we welcome Peter Mahoney to talk about the book he is co-authored with Scott Todaro and
1:09.2	Dan Faulkner, the next CMO, a guide to operational marketing excellence published by Archway Publishing.
1:17.0	Peter Mahoney is the founder and CEO of Plano, the AI-driven marketing planning and budget platform.
1:23.0	Peter has degrees in physics and computer science and then showed up in the wrong room one day and ended up in marketing.
1:29.0	In his 30 plus year career, Peter has built products and led marketing for startups and for
1:33.7	multi-billion dollar public companies including voice and AI innovator nuance
1:38.6	where he was the chief marketing officer and interesting fact he is a graduate of the oldest existing
	...

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