Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host. This is Henry Lopez. Welcome to this episode of the how of business.

My guest today is Daniel Hayden. Daniel,

welcome to the show. Thank you so much for having me here. I'm excited for this conversation.

So am I. This is a topic I've been talking about quite a bit lately on the show because it's such a big one.

You know, Daniel, as you and I were chatting before we started recording, I just see this as such a

common and big challenge for most small business owners. In my experience, successful business

owners know their numbers, their financial numbers. They have a plan for launching and growing

their business. But many small business owners ignore their finances, whether it's because they don't

know what to know about them. We know what the truth is about them. Or I hear a lot, quote,

we just aren't good with the numbers. I'm just not a numbers person, unquote. You know, that's a

common one, right? Yeah. At the end of the year, what would they do is they scramble to get their books ready for

their CPA to create and file the tax returns.

And then that's it.

We ignore it again until the next year.

Instead, what we need and what Danielle is going to share some guidance on is a financial

plan, as I'm calling it, or goals with specific and measurable goals that

we can attain. We have to use our financial data to help us make better decisions as we grow

our small businesses. And so again, Danielle Hayden helps her clients do just that. And she's

here today to share her entrepreneur story,

how she got to where she is today. And then we're going to dive into some practical

tips and advice on how to help you take control of your finances and then turn your business.

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