All right, today on Seeking Wisdom, we're going to do something a little bit different,

and we're going to answer, I hope we're going to answer, a question that you have been getting all the time,

and we're going to do it in a little interview format.

Why did I start drift? Yeah, we're going to do it in a little interview format. Why did I start Drift?

Yeah, we're going to talk about why you started Drift.

Here we go.

Here we go.

So from an outsider's perspective, I'm going to say, because I knew of you before Drift

and all this other stuff, outsiders' perspective, I think you get this question all the time

because you've done a bunch of

companies. You probably don't need to be doing another company, right? You could be hanging out

on the cape somewhere if you wanted to. Sand in my toes. Which I'm sure you remind yourself of all

the time when it's really hard. But people want to know, like, why are you doing Drift? Like,

you left HubSpot to come start Drift with Alias. And I want to dig into that and just get a better

understanding for why you did it. And because there's kind of been a common thread across all

the companies in your career. Yeah. I think, you know, the short answer is unfinished business and we can dive into that.

And it's definitely been a common thread.

And it's one of those things that has taken a long time and lots of hindsight in order to be able to understand, like, wow, these were always the same thing.

But did you know that at the time?

No, of course not.

All right.

So the connection is, well, actually, no, it's the connection between business and customers.

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