4.8 • 1K Ratings
🗓️ 15 January 2019
⏱️ 8 minutes
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0:00.0 | If you're going to build something from nothing, you've got to know what really works. |
0:07.0 | I took a thousand dollar loan and built a five billion dollar business, and now I make smart investments in new businesses on Shark Tank. This is Barbara |
0:15.7 | Corcoran and you're listening to Business Unusual presented by On Deck Business Things. |
0:22.4 | This week on Business Unusual I'm going to be answering all of the |
0:25.3 | great questions you guys keep sending me in on business life how to move forward |
0:30.4 | how to jump over obstacles come on I'm good at it and I want to share my advice. But first |
0:35.3 | every successful investment I've ever made was a partnership and I'm here to tell you |
0:41.1 | why partnerships are so effective if you want to build a business. |
0:45.0 | First, let me tell you my story. I started my business all by myself, |
0:50.0 | but by the second year I realized very well what I was good at and what I wasn't. |
0:56.0 | The things that I was good at were all the outside things like marketing, a publicity, and |
1:01.0 | recruiting, all the things I took that kind of big personality to draw people in and lead a business |
1:07.0 | But I sure understood that I wasn't very good at some of the other things that were really needed if I was going to grow a business. |
1:14.6 | Like getting financing, doing legal reviews, handling personnel, these are all the inside jobs |
1:20.3 | that are key to any business today, but I wasn't very good at them. |
1:25.0 | That's when I realized I needed a partner, and lucky for me, I found my opposite in Esther Kaplan. |
1:31.0 | She did all the stuff that I didn't like doing and I did all the stuff |
1:35.4 | she didn't like doing and together we built a huge business. |
1:39.7 | I've invested in dozens of businesses that were in partnerships, but I can tell you not what is a big success. |
1:47.0 | And the reason for that is I'm putting my money all in one basket. |
1:51.0 | If that one person doesn't have everything and how many of us have |
1:54.6 | everything. Very few. I'm going to lose my money and that's exactly what happens. |
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