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Boutique Chat

#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9867 Ratings

🗓️ 16 October 2018

⏱️ 63 minutes

🧾️ Download transcript

Summary

Pinterest isn't for short-term strategy, it's for dreamers. Dreaming what outfit they'll wear to the rehearsal dinner at their wedding, what house they'll live in when they have four perfect kids someday, and what cookie recipe they'll bake for Santa. They are dreaming about what's to come next in their life.

Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

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Facebook: @boutiquehubashley
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Transcript

Click on a timestamp to play from that location

0:00.0

All right, guys, if you are ready to blow up your Pinterest strategy, get ready to meet

0:04.8

the number one Pinterest agency in the United States, our go-to Pinterest expert, Kate All

0:11.0

with Simple Pin Media, as we break it all down. This is episode number 37.

0:25.6

Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

0:30.6

How do we scale your company and do it with the balance and the happiness that we all seek?

0:35.6

Let's hear from those insiders, experts, and strategists

0:38.5

that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't

0:42.9

wait to chat.

0:53.8

All right, you guys, there is no secret that women's fashion is the number one most pinned category on Pinterest.

1:01.0

So for boutique owners and wholesale brands alike, the opportunity to reach potential customers there is pretty astounding.

1:08.8

Now, given the fact that Pinterest is known as a dreaming platform well meaning

1:13.8

that customers are going there women are going there on a daily basis to dream up what is next in

1:20.4

their wardrobe what is next in their life think about it their ideal house their ideal recipe

1:26.0

ideas their ideal fashion their ideal body, their ideal body, they're dreaming

1:29.8

about what they want to come next in their life.

1:33.0

So while Pinterest isn't a short-term strategy like Instagram, for example, or Facebook

1:38.3

where you're posting and you want to make a sale today, it's a long-term strategy that

1:43.4

builds your brand

1:44.6

and helps you continually get in front

1:46.5

of the right ideal customer using keywords

1:49.7

so that over time as they're planning their ideal wardrobe

1:52.3

with you, they're getting led back to your Pinterest feed

...

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