Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of the How of Business. This is Henry Lopez. And today I'm going to focus on small business

marketing planning. Whether you're planning to launch your first business or you've been

operating your small business for many years, you need a marketing plan. It does not have to be

complex, but it's critical that you have a plan that you revisit and revise periodically.

It needs to be a living

marketing plan. And so in this episode, I'm going to share a high level process for creating

and executing on an effective marketing plan for your small business. I've covered this topic

many times on the How a Business podcast and I thought it would be valuable since it's such an

important topic to aggregate and

summarize many of the lessons that I've learned and that have been shared with me by the

many marketing experts who I've had the opportunity to interview on this show.

To receive more information about the Hawa business, including the links to the show notes

page for this episode, all of the tools and other episodes I'm going to reference will be on the show notes page for this episode, all of the tools and other

episodes I'm going to reference will be on the show notes page for this episode. And also,

if you want to schedule a free coaching consultation with me, just text the word biz, B-I-Z to

772-837-83700 or visit the howab business.com. So I can't possibly cover every single detail of what goes into building an effective

marketing plan in this episode.

But I hope that what I've summarized here will at least get you started and pointed

in the right direction.

So let's start with at a high level, why do you need a marketing plan?

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