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Modern Craftsman

#365 Skylights, Training, and Culture: A Conversation with Velux's Paul Johnson

Modern Craftsman

Modern Craftsman

Reno, Self-improvement, Entrepreneurship, Education, Architect, Business, Projectmanager, Careers, Newconstruction, Homerenovation, Build, Interiordesigner, Carpentry, Construction, Builders

4.91.1K Ratings

🗓️ 9 June 2025

⏱️ 86 minutes

🧾️ Download transcript

Summary

In this episode, Nick & Tyler talk to Paul Johnson about why builder education is key to improving craftsmanship and raising the bar across the industry. Paul shares how his work with VELUX goes far beyond selling products — focusing instead on training, leadership, and building long-term relationships with tradespeople. From the role of manufacturer education to creating new opportunities for builders to grow their businesses, this conversation is packed with insights on leadership, innovation, and elevating the craft.

 

Show Notes:

Velux's Market Share and Installation Importance (0:00)
Paul Johnson's Career Journey and Entrepreneurial Influence (14:24)
Velux's Training Academy and Installer Engagement (16:06)
The Importance of Skylights in Home Building (38:36)
Unique Skylight Installations (40:15)
Current and Favorite Projects (1:06:48)
Career Path and Company Culture (1:08:48)
Partnership and Training Opportunities (1:20:43)

VIdeo Version

https://youtu.be/5LLSwFnrVYg

 

Partners: 

Andersen Windows

Buildertrend

Velux

Harnish Workwear 

Use code H1025 and get 10% off their H-label gear

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

You guys walk through the details to make sure that not only we're installing it correctly,

0:04.0

but we're installing it to make sure it hit the warranty.

0:06.2

The last thing we want is something that's installed that's questionable.

0:09.1

But even if we weren't doing that, and I called you and said, hey, I got this detail.

0:12.9

You guys want to see this stuff go in correctly.

0:15.6

Yeah, we simply do not succeed without that.

0:18.5

And we've done well. I mean, we're a large market shareholder in the

0:21.3

U.S. of course, within that as well. But it's because of the quality of the products that we've

0:24.7

got out there. But installation is a critical part of it too, right? You got to make sure that

0:28.7

that side's done and you meet the need. That's what we're trying to further do.

0:34.5

Welcome to the Modern Craftsman podcast. Today we are joined by V-Lux's own Paul Johnson.

0:43.3

We had some time to sit down and speak with him about his time at V-Lux, which has been over 30 years, and got some insight on to what the culture looks like at the business and the

0:57.3

opportunities for growth within the business for people to be able to stay within a company

1:02.7

for 30 years because I feel like that's just pretty atypical for what people do today.

1:09.0

We talk about the industry, some of the challenges associated with it,

1:13.8

but then we really dive into what I would call Paul's mission right now, which is this

1:21.9

training academy for builders to help them feel confident, not installing warranting the skylight packages but also

1:33.3

selling them selling them to their clients and integrating them into their value proposition

1:39.5

when they're going to sell jobs so really great I love, I love getting on a podcast with people

1:46.4

who are a little bit older than me and have a fair amount more experience, life experience,

1:51.4

industry experience, and just getting to hear their perspective of what the past 30 years have

1:56.4

looked like being in the home building industry in, in some way, shape, or form. So a lot of great

...

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