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Modern Mentor

365 GID Customer Retention for Service Providers

Modern Mentor

Macmillan Holdings, LLC

Careers, Business, Management

4.3720 Ratings

🗓️ 15 June 2015

⏱️ 6 minutes

🧾️ Download transcript

Summary

Good customer relationship management is the secret to client and customer retention when you're a solo practitioner. Read the full transcript here: http://bit.ly/1TrDEDc

Transcript

Click on a timestamp to play from that location

0:00.0

This is Stevea Robbins.

0:04.0

Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

0:09.1

Customer Relationship Management.

0:11.1

It's a great corporate buzzword, but it applies to small solo practitioners as well as huge soul-sucking corporations that exist only to chew you up and spit you out when they've squeezed every last dollar out of your bank account.

0:23.2

Listener Michael from a city in Poland that has only one vowel, that's one vowel in the entire

0:27.8

city, they take turns using it, writes in, I'm in English as a foreign language tutor

0:33.5

for adults and business clients. Often, clients tell me with no warning that they won't be

0:37.7

returning next month. The reasons are often different. No time to do homework, they have other

0:42.4

obligations, etc. Many eventually return, so the quality of my service isn't the issue. Do I press

0:48.2

clients who want to leave and implore them to stay? Well, first of all, don't implore, ask.

0:54.8

Explain to them.

0:55.8

My practice fills up.

0:57.1

Is there a time that we should reconnect about your returning?

0:59.8

Don't expect them to say yes, but by asking the question,

1:02.7

you're priming them to expect your call,

1:05.0

and you're also forcing their brains to consider the time frame of the break that they're taking.

1:09.6

If they genuinely feel too busy to

1:11.0

practice, offer them a solution. Start an accountability service. Explain that regular language

1:16.2

exposure helps learning, and for an extra fee you can call them every day for five to ten minutes,

1:20.7

check in and hold a brief conversation with them in English, tailored to the material that you

1:24.5

know they're working on. Even if they don't have time to devote to a full lesson or to full practice, this will help them keep moving forward. You can do this

1:31.3

instead of their normal lessons, or you might want to offer it in addition to their regular

...

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