Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to this episode of the Howa

Business. This is Henry Lopez. My guest today is Elliot Began.

Elliot, welcome to the show. Thanks, Henry. Glad to be here with you. Thanks for being with me. We're going to chat about how to, Elliot's specialty is how to grow a natural products brand.

But as doing and doing the research, I think so much of this applies to any product that you're

trying to get to market and to grow. I think all of these principles apply as well, in my

opinion, we'll get Elliott's opinion here on that and his experiences with growing natural

product brands. You want to receive more information about the Hawa business, including

links to the

show notes page for this episode. And to schedule a free coaching consultation with me,

you can text the word biz, B-I-Z to 772, 837500, or visit the howab business.com.

So let me tell you more about Elliot. Elliot Begin is an entrepreneur and the founder of TIG.

Now, do you refer to it as TIG, TIG, or the intertwined group or both?

What do you prefer?

Yeah, we go by TIG.

Okay, TIG.

And so TIG is an accelerator focused on helping emerging natural product brands grow.

Elliot calls himself a natural products nerd and has been in the natural products industry for over 25 years.

He started his career in a management training program for a boutique chain of restaurants right out of undergraduate school.

And he's also been a

territory sales representative, a general sales manager, led a supply chain organization,

and has served as a senior executive. He has also owned a food and brokerage firm.

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