363: Mike Madrid on the Latino Minority to Majority Shift
The Lincoln Project
The Lincoln Project
4.6 • 9.1K Ratings
🗓️ 18 July 2024
⏱️ 31 minutes
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Summary
Rick Wilson speaks with fellow Lincoln Project co-founder Mike Madrid, as they delve into his new book ‘The Latino Century: How America's Largest Minority is Transforming Democracy’ and the crucial role of Latino voters in American democracy. They discuss the rise of younger Latino voters, the importance of economic issues and border security, and the need for creative targeted messaging on platforms like WhatsApp and TikTok.
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Transcript
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| 0:00.0 | Hi, it's 110 days to election day. |
| 0:02.8 | This is Elton. |
| 0:03.6 | He believes in America. |
| 0:04.8 | He believes in democracy, and he believes in this dirty green toy. |
| 0:08.5 | Welcome to the Lincoln Project podcast. |
| 0:11.1 | Your task will not be an easy one. |
| 0:13.3 | Your enemy is well trained, well equipped, and battle-hardened. |
| 0:17.3 | There is not a liberal America and a conservative America. |
| 0:20.9 | There is the United States of America. |
| 0:25.5 | Good night and good luck. |
| 0:27.7 | Folks, welcome back to the Lincoln Project podcast. |
| 0:30.4 | I'm Rick Wilson, your host. |
| 0:31.7 | And joining me today is a very special guest. |
| 0:34.4 | It is Mike Madrid. |
| 0:35.8 | Mike is one of the original co-founders of the Lincoln Project, |
| 0:38.5 | and he is also the smartest guy in this country when it comes to understanding Latino voters. |
| 0:44.0 | And I say that without any exaggeration whatsoever. No, thanks. Because he has written a brilliant |
| 0:49.7 | new book, which you need to go read. It's called the Latino century, how America's largest minority is |
| 0:55.4 | transforming democracy. And Mike, I want to start out before we talk about the book, first off |
| 1:01.2 | saying, it is great to be with you. I am genuinely grateful to reconnect with you. And I can't wait |
| 1:07.0 | for you and I to get to be the sour, cynical bastards that we are and, and commiserate |
| 1:13.2 | about the fact that there are a lot of people on the team that is supposedly against fascism |
... |
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