Everybody has an AHA! moment, but not everybody gets one that could really light a bulb on the mindset. Join Collin as he welcomes Ethan once again in another round where they talk about discoveries, takeaways, and amazing lightbulb moments. Learn more about Ethan’s takeaway as he shares his AHA moment in the Outbound Squad. Power up your podcast experience by joining our Free Podcast Community! Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need! HIGHLIGHTS Key takeaways from the program Developing the master matrix Ethan's lightbulb moments What is value for Ethan QUOTES Ethan’s discovery in Outbound Squad: “Folks are really good at prospecting, and they don't understand how that translates and discovery or folks are really good at discovery and closing deals, but they really suck at prospecting.” Collin on what real booking is: “They think the goal is just to book the meeting, but it's not. The goal is to book quality, qualified meetings that are going to stick, that are going to actually turn into opportunities.” What value means for Ethan: “Anything you can share with them, that other companies were trying to do, what they were thinking about what got in the way, and how they dealt with that. And then the outcome, that's value.” Connect with Ethan and learn more about what he’s been working on! About Ethan About AltiSales AltiSales Website The Revenue Podcast Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.