So if there's one thing I could hopefully teach your audience it's let your defense mechanism be questions not answers

Welcome to all of you coming late to the

podcast. We're talking about seven ways to increase your sales. I got to ink 500

entrepreneur here with me Chris Smith author of conversion code seven secrets to increasing your sales if you

suck at sales you will basically always be poor one thing I want to talk to you about Chris phone sales

one of my mentors Mike standback is what he said to me I was like just starting in business I hardly

had any money and he looked at me and he said Ty if you're afraid if you're not afraid of the phone

you'll never be poor basically you're saying if you have the ability to get on the phone

when you're backs against the wall you always have the chance to make money so let's just jump right

into this by the way for those you come in late giving away iPhone 7 number one what is the number

one thing Chris that people need to know to be better at sales something advanced let's start with

something that people haven't heard before sure something that people haven't heard before is the

way you pitch I mean I know a lot of people when they pitch they actually talk about the features of

their product so they pitch feature feature feature feature feature will you buy and professional

sales people it's more of a feature of benefit and a tie down and there's several of those modules

and that leads to the simple you can hear through the phone that they're ready to close so I want to

say hey I'm going to manage your social media for you sir I would say I'm going to manage your

Facebook page that's the feature but the benefit is that you're too busy and you don't even like

using Facebook what do you like to grow your business without having to log in so let me ask you

this we're going to take these off it's fine I want to make it loud enough for everybody here

so a lot of people let me just make this clear to you what he's talking about feature is how your

product accomplishes the goal so like a feature is like you're selling a car and you're like it's

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