Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now here is your host.

Welcome to this episode of The Howa Business. This is Henry Lopez. And my guest today is Kira

hug. Kira, welcome to the show. Hi, Henry Lopez. And my guest today is Kira hug.

Kira, welcome to the show. Hi, Henry. I am so excited to be here. Thank you. I'm looking forward to this conversation. We have not done a deep dive on this topic before. So I'm looking

forward to this. Oh, yeah. This is great. So glad when you reached out or someone reached out on

your behalf,

Kira Hug is going to share her insights on effective copywriting that converts,

which means generating sales and driving results. And regardless of how we communicate

an offer or a product that we have to offer to our customers or our clients,

it typically includes

some kind of written communication of our value proposition and some kind of call to action.

And just as many of us as business owners struggle with the lack of sales skills, we also often

don't have the skills at copywriting. And what the heck is copywriting anyways.

So Kira is here to enlighten us and share with us some tips and techniques and also

how she helps her clients with copywriting.

You want to receive more information about the How with Business, including links to

the show notes page for this episode or to schedule a free coaching consultation with me.

You can text the word

biz, B-I-Z to 772-837-83700 or visit the howab business.com. So Kira Hug is a business owner and

copywriter and the founder of Kira Hug Media and the co-founder of the Copywriter Club.

She specializes in conversion copywriting, which is based as she explains on both the

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