36: From Part-Time Freelancer to Bestselling Book Collaborator with Ally Machate

She Means Business Show

Carrie Green

Entrepreneurship, Business, Marketing

4.9 • 656 Ratings

🗓️ 2 November 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the most thrilling things about being an entrepreneur is realizing how possible it is to create something amazing out of thin air.

That's what Ally Machate did. When her job at Simon Schuster took a hit from the dot-com bust, she decided to "take a chance" and experience a year off to finish her degree while doing some freelancing on the side.

Then, once a year passed she found that freelancing was really working out for her and decided to run with it.

Today, Ally is the founder of The Writer's Ally. She's a bestselling book collaborator, award-winning editor, and expert publishing consultant.

You're going to love hearing about the organic way that Ally has grown her client base and the biggest lesson that she's learned in business.

GIVEAWAY: To be in with a chance of winning an amazing book that Ally collaborated on called The Way of the Seal - a national bestseller full of principles that will help you grow as an entrepreneur, then leave a comment below with your biggest takeaway from today's episode.

You will learn...

>> How Ally transitioned into being a freelancer as an "independent editor"

>> How she expanded her client base through reaching out and putting up "a very simple but attractive website"

>> How networking can be the launch pad for your business and play a huge ongoing role

>> Her tips on how to use a book you've written to grow your business (your expertise and experience comes first)

>> How she learned that learning to say "no" is such a crucial skill

>> How she learned how to specialize and go deep on what she wanted to work on and delegated out the rest by expanding her team.

>> The biggest lesson she's learned in business (it has to do with self-sabotage)

Resources and People Mentioned:

Transcript

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0:00.0	Hello and welcome to She Means Business. I'm Carrie Green, the founder of the female
0:06.3	entrepreneur association and author of She Means Business, turn your ideas into reality and become a
0:12.6	wildly successful entrepreneur. Every week I'm going to be bringing you two new podcast episodes.
0:18.5	One will be a message from the book, and the other will be an inspiring
0:21.5	interview going behind the scenes with an amazing entrepreneur. If you've not yet ordered a copy of
0:26.9	She Means Business yet, make sure you go and get one so you can access all of the amazing bonuses I've
0:32.4	created to help you build a successful business. You can find out more over at she means businessbook.com.
0:39.5	Also, I want to give a massive thank you to Animoto for sponsoring She Means Business.
0:44.4	Animoto makes it easy for anyone, especially entrepreneurs and small business owners, to literally
0:49.4	drag and drop their way to professional looking marketing videos in minutes to promote their business on
0:55.1	social media. I absolutely love them and think you will too. To learn more and check out their
1:00.5	free trial, visit their website at annemoto.com forward slash business. Okay, so are you ready to build
1:07.9	a wildly successful business? Let's begin.
1:13.4	Hello, welcome back to another episode of She Means Business. In this episode, I was joined by
1:18.3	the lovely Ali Misharte. She's the founder of the writer's alley, and she's a best-selling
1:22.6	book collaborator, award-winning editor and expert publishing consultant, who you can find over at her website
1:28.1	a la masharty.com all the links are in the show notes but in this episode we talk all about how
1:33.1	she got started in business and how she's grown into a success it was so cool to hear what
1:38.0	she does to market her business honestly it's so much goodness I really hope you enjoy this
1:42.4	episode. Allie it is so good to have you here. Welcome
1:46.7	to the Shemies Business Podcast. Oh, thank you so much for having me, Carrie. It's really my pleasure.
1:51.0	I am so excited to chat with you. We did a 10-minute masterclass on the Female Entrepreneur Association
	...

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