How do you find off-market real estate investment deals that none of your competition knows about

using smart direct mail? That's the topic of today's episode of Ask Coach, and we're getting

started right now. Welcome. My name is Chad Carson. You can call me Coach Carson. And this show is all about

investing in real estate, achieving financial independence, and doing more of what matters.

In just a moment, I'm going to take you to a clip from a recent live stream. And I got a question

from someone who is a relatively new investor. They were in a hot market like a lot of people are where there's a lot of competition. And his question was about direct mail. He was a little nervous. He was planning on spending several thousand dollars on maybe a big postcard campaign or a big buying a big list and sending out to hundreds or thousands of people. But he's still a little nervous. Like, is that the right thing to do? Do you have any tips? How does that work? What lists should I use? What types of letters should I use? And so in my answer, I took a step back and I told him about my approach, my recommended approach to finding good deals using smarter direct mail. So let's go there right now. Yeah, I've done a ton of direct mail in my 16 year career. I'll just be up front. I'm not

doing a lot of it right now. Like there's some investors who are just pumping out direct mail

and have a much better pulse on like what's working at certain times and which campaigns are working.

And all I know, I've done marketing in some form of fashion a lot so

you know direct mail is one form of marketing and my recommendation for you as a new investor

if you're just just getting in the game if this is like your first deal or two it's tempting like

because direct mail looks is can be very successful it's tempting to kind of go that route and go all in on

some big campaign and spend five thousand bucks to get a bunch of postcards but i see it sort of as

more of an intermediate to an advanced strategy once you're reinvesting some profits from other

deals and once you have a little bit more of a read on the market and a little bit more success

negotiating without doing all that spending spending all that money, my advice early on is to try to max out

some free or inexpensive marketing techniques before you jump into those.

I would exhaust all these other ones.

And I'm assuming if you're already looking at direct mail, Trevor, you're looking at, you're

already doing MLS leads. So I know in Raleigh and other places that are very competitive, you know, the MLS is not going to be the easiest place to find deals. But I've just found it's always good to consistently look on the MLS over and over and over again. There's a, actually somebody on this live stream, Clyde, Malky is on here.

We were talking about, he's a realtor here in the Clemson area. And he's found a couple of deals recently for his clients on the MLS. And everybody I talked to around here is like, oh, it's so competitive. You can't find deals right now. There's nothing there. And he found two investment deals, you know, flip deals. So a good realtor will go a long way towards identifying what's good and what's not. But my number one advice is like MLS is free.

It's not, it's very competitive.

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