Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. This is Henry Lopez and welcome to

this episode of The How of Business. My guest today is Robbie Crab Tree.

Robbie, welcome to the show. Hey, Henry, it's so great to be here. Thanks for having me today.

Looking forward to this conversation. You know, a lot of us have the fear of public speaking.

It's often cited, as I'm sure you well know, as one of the top fears that most people have.

But even if you are comfortable or even maybe good at it, you can always get better at it.

I think it's one of those continuous learning things.

So whether it's a sales presentation or an internal presentation to your team in your business

or convincing partners or investors, the success of an entrepreneur

often, if not always, depends on their ability to communicate effectively and persuasively.

And so Robbie Crabtree is with me today to share a speaking technique that he's developed

and an approach he calls performance speaking.

If you want to receive more information about the Hawa business, including links to the show

notes page and to schedule a free coaching consultation with me, just text a word biz,

B-I-Z to 772-837-5700.

Let me tell you a little bit more about Robbie. Robbie Crabtree has worked as an attorney

on over 100 high-profile cases, along with teaching, persuasive speaking at Southern Methodist

University Law School in Dallas, Texas. He also coaches students to compete nationally in speech competitions every semester.

He has worked with leaders at companies like Apple, Google, Microsoft, and Reddit to develop

their speaking ability. And he developed the performative speaking philosophy.

Robbie lives in Dallas, Texas, my old neighborhood. And so once again,

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